Changes at Direct Focus
Direct Focus has announced plans to change its corporate name to The Nautilus Group at the end of the month.
'With our acquisition of Nautilus, Schwinn and StairMaster, and the success of Bowlflex, we have some of the most recognised brand names in the fitness industry,' said chief executive officer, Brian Cook. 'This, combined with our name change, is the culmination of a long-term strategic diversification plan, and represents the next stage in our company's evolution.' Details: directfocusinc.com
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