The Leisure Media Company Ltd
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities

Chinese museums to get smarter with the 'express train of digital technology'

Increasing use of digitisation and technologies such as artificial intelligence (AI) and virtual reality (VR) are to be used in China's heritage sector to deliver smart museums that have the capabilities to reach more people.

The plans were announced at the recent Digital China Summit by Guan Qiang, deputy head of China's National Cultural Heritage Administration (NCHA). Guan said the organisation was promoting the use of AI, VR, augmented reality, immersion display and smart guidance to the country's fast-growing cultural heritage sector. China had less than 350 museums in 1978 and now has more than 5,000.

"Cultural heritage resources should take the express train of digital technology to reach more people," said Guan, who added that the NCHA is building a nationwide database of cultural relics and that big data is being increasingly used in cultural heritage protection.

Guan was joined in his appreciation of the importance of technology by Wang Xudong, new curator of the Palace Museum in Beijing (also known as the Forbidden City). Digitisation started at the museum in the late 1990s, and Wang said this had helped build a stronger connection to its audience while minimising damage to cultural relics.

The Palace Museum was willing to work with other facilities to promote digitisation in museums and world cultural heritage sites, said Wang Xudong.

According to Guan Qiang, China owns 767,000 sites of immovable cultural relics, and more than 100 million pieces of movable artefacts, as well as huge numbers of relics in the hands of private collectors.

Sign up for FREE ezines, news alerts & magazines
Related news

New interpretation centre for Forbidden City garden designed by Selldorf

01 Feb 2019
The ongoing restoration of the Qianlong Garden – a part of Beijing’s iconic Forbidden City ...
Increasing use of digitisation and technologies such as artificial intelligence (AI) and virtual reality (VR) are to be used in China's heritage sector to deliver smart museums that have the capabilities to reach more people.
VAT,HAM
imagesX/THUMB341802_677358_654732.jpg

More News

1 - 15 of 69,578
03 Jun 2026
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and ... More
03 Jun 2026
Lithuanian care operator Addere Care has launched a “wellness care hospital” in Vilnius. It's the company’s second Lithuanian site, following a hospital in Trakai, but ... More
03 Jun 2026
Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already extensive portfolio. The Zoo Fit rollout starts  in July with ... More
03 Jun 2026
Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer, more inclusive and more engaging. Built on the Speedflex training ... More
01 Jun 2026
Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch of Farm Club, on 15 June. Located 30 minutes from ... More
01 Jun 2026

Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, combining sport, entertainment, culture and education.

The €800 ... More

01 Jun 2026
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.  With decades of experience in immersive water-based attractions, Maelzer will ... More
29 May 2026
PureGym is encouraging people to step away from their screens and go for a walk, in a new initiative timed to coincide with Mental Health ... More
29 May 2026
Small improvements to sleep, diet quality, and physical activity, made in combination lead to a significantly reduced risk of major cardiovascular events, including heart attacks ... More
29 May 2026

Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse ... More

28 May 2026
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in Phuket, Thailand, later this year with the theme: The Science, ... More
28 May 2026
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a series of 30 tented eco-lodges and wellness hospitality operations ... More
28 May 2026
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world ... More
28 May 2026

Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and ... More

28 May 2026
Naples Beach Club, a Four Seasons Resort, has opened a 2,800sq m spa called The Sanctuary, with the design and concept inspired by the Native ... More
1 - 15 of 69,578
The Leisure Media Company Ltd
The Leisure Media Company Ltd