Club Pilates has signed a master franchise agreement in Thailand, for 20 studios in Bangkok, the municipality and Chonburi Province. The first studio opens in Bangkok next spring.

The agreement has been signed with diversified lifestyle and wellness business, Me In Motion Co, which is led by husband and wife team, Thanayous and Varissara Kositsakul, who have extensive experience owning and operating international retail and franchise businesses in Thailand, including with Toyota.

Owned by Xponential Fitness, this is the 22nd international market for Club Pilates, which now has 475 open locations outside of the US, in Canada, across Europe, Asia-Pacific and Latin America.

Xponential Fitness president of international, Bob Kaufman, says now is the right time to launch: “Thailand has always been a strong, trend-setting market, and Pilates is on the rise here. Thanayous and Varissara’s passion for the fitness and wellness lifestyle makes them the perfect team to lead the Club Pilates expansion in Thailand.”

Thanayous Kositsakul says: “Pilates is perfectly aligned with the wellness and lifestyle trends we are seeing in Thailand. Our team has successfully launched multiple international brands in Thailand, and we’re excited to now bring Club Pilates’ inclusive, premium fitness experience to our local communities.”

Club Pilates is the jewel in the Xponential Fitness crown. It now has five brands in the portfolio after a year of streamlining to focus on its core businesses.