The Sports Marketing Conference 2004 will be held at The Oval cricket ground in London on 14 October.

The conference programme includes presentations on sponsorship research, measuring marketing impact, return on investment and developments in the market.

Organised by London-based Haymarket Conferences, speakers include Sara Acworth, head of marketing of the Lawn Tennis Association; Gary Knight, ITV’s sponsorship director and Philip Beard, head of corporate relations for London 2012.