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Crerar Hotels to manage seven more ex-Swallow sites
Edinburgh-based Crerar Hotels has agreed a deal with Matrix Asset Management to operate and manage six former Swallow Hotels sites and, in a separate agreement, will also manage another ex-Swallow property – the Fishers Hotel in Pitlochry – for LaSalle Asset Management.
The news follows the company’s announcement in November that it had signed a management deal with London-based REIT for 13 former Swallow sites.
Swallow Hotels was part of the London & Edinburgh Swallow Group, which went into administration last September.
Paddy Crerar, chief executive of the company, said: “Our first focus is to ensure that the teams at each of the hotels have been given the security, tools and attention they have been starved of during this difficult period of administration.
“The hotels will be assessed and refocused where necessary to ensure they can deliver their full potential – this will mean a review of the hotel teams and every likelihood of further recruitment, particularly on sales teams.”
The six hotels included in the Matrix Asset Management deal are the Thainstone House Hotel in Inverurie, Aberdeenshire; The Waterside Inn in Peterhead, Aberdeenshire; the Station Hotel in Ayr; The Bower Hotel in Manchester; The Buckatree Hall Hotel in Telford, Shropshire and the Chaucer Hotel in Canterbury, Kent. Details: www.crerarhotels.com
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