David Beckham named global partner of F45 Training
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David Beckham named global partner of F45 Training

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David Beckham has been named the new global partner for F45 Training.

The partnership will see former England football captain Beckham – who has become a high-profile entrepreneur, investor and football club owner since hanging up his boots – playing a key role in F45 Training’s brand marketing initiatives to support its continued expansion across the globe.

Beckham was introduced to F45 Training – which recently listed on the New York Stock Exchange – by actor and businessman Mark Wahlberg, who has been an investor in the franchise business since 2019.

Beckham said: “I’ve been a fan of the F45 model since being introduced by my friend, Mark Wahlberg.

"Health and fitness have always been a big part of my life and, since my days playing football, I have always found I’m at my best when training as part of a team.

"F45 has a strong community and trainers that help you reach your goals and achieve powerful results.

"This partnership is an exciting business venture for me also, and I’m looking forward to the journey with F45 as the business continues to expand globally.”

Adam Gilchrist, founder and CEO, F45 Training: “This is a monumental partnership for F45.

"David is a global sporting legend and his commitment to fitness throughout his career has been iconic.

“Having David on board strengthens our dominant place in the fitness industry and his support reflects the inclusivity of what I believe is the best workout in the world. His expertise and knowledge are world-class, and we are privileged to have him on board to help expand F45 on a global scale.”

F45 currently has sold more than 2,200 studios across 63 countries.

The company completed its initial public offering (IPO) on 15 July and raised around US$300m, achieving a market value of around US$1.5bn at float.

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David Beckham has been named the new global partner for F45 Training.
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