ECB to explore gaming and esports opportunities
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
L'Horizon Beach Hotel and Spa
Competitive salary plus benefits
L’Horizon, St Brelades Bay
Legoland Discovery Centre
Competitive Salary
Somerville, MA, USA
Sea Life
Competitive
East Rutherford, NJ, USA
Everyone Active
Competitive hourly rate
Sutton-in-Ashfield , United Kingdom
star job
Strip Wax Bar & Boutique
Competitive Salary and Benefits
London, UK

ECB to explore gaming and esports opportunities

Job opportunities
training opportunity
Institute of Swimming
location: Nationwide
Oundle School Sports Centre
£9.95 per hour
location: Oundle, Peterborough, UK
Warwick College
Competitive
location: Warwick, UK
more jobs

The English and Wales Cricket Board (ECB) has embarked on a project to evaluate the potential of video gaming and esports as a platform to engage more young people with cricket.

The national governing body will look to explore how to best harness the power of gaming and find ways to utilise it to attract new, young audiences to cricket.

“We constantly monitor social trends, and keep abreast of innovation in other sports and industries, to see what can be learned," said David Mahoney, ECB chief operating officer.

"We’re keen to better understand the space and need a blend of gaming and esports knowledge, combined with strong sports rightsholder experience, to help us achieve this."

ECB has appointed sports and entertainment marketing consultancy Strive Sponsorship to help it scope the landscape.

According to esports analyst Newzoo, the global esports audience will reach 454 million during 2019 – and will grow further to 645 million by the end of 2022.

Malph Minns, managing director of Strive Sponsorship, added: “Gaming and esports undoubtedly have the potential to offer a variety of opportunities to traditional sports rightsholders, broadcasters, brands and investors.

"However, these need to be carefully navigated in order to deliver returns. We’re really excited to work with ECB to explore the potential positive impacts of both on cricket.”

Sign up for FREE ezines & magazines
The English and Wales Cricket Board (ECB) has embarked on a project to evaluate the potential of video gaming and esports as a platform to engage more young people with cricket.
SAR,PAC,PLY,EAG,VID,SAM,TEC
imagesX/THUMB341506_865801_360446.jpg