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Elevate organisers set sights on expanded trade show

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Buoyed by the response to last week’s inaugural Elevate trade show in London, the event organisers have wasted no time in setting out plans for a significant expansion in 2017.

Last week’s cross-sector trade event at London’s Olympia comprised two days of networking, seminars, demonstrations and new product launches, as thought leaders from a range of industries came together to explore the ways in which exercise, health and performance connect.

Backed by Public Health England, London Sport, The Institute of Sport, Exercise & Health (ISEH) and Sport England, the event featured 138 expert speakers, including a keynote from the Chief Medical Officer for England, Dame Sally Davies.

In her opening address, Davies called on health professionals, fitness professionals, teachers and sporting role models to come together to help promote “a healthier, more productive, happier nation.”

Although attendance figures weren’t released, Elevate director Max Quittenton revealed that the event attracted more than 150 exhibitors and said next year’s show will relocate to support an expanded format.

“The success of Elevate has reflected how tackling physical inactivity is widely recognised as politically, economically and socially more important than ever,” said Quittenton.

“The feedback has been positive and already a large number of influential brands, experts and organisations are confirmed to support the 2017 event at ExCeL London. Further details will be announced shortly.”

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Buoyed by the response to last week’s inaugural Elevate trade show in London, the event organisers have wasted no time in setting out plans for a significant expansion in 2017.
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