Everlast Gyms, owned by Frasers Group, has announced a landmark partnership with sports nutrition brand Myprotein, which will see the rollout of around 60 Myprotein Kitchens across the Everlast estate.

Over the next 12 months, Flavore bars at all elevated locations will be upgraded to Myprotein’s Kitchen concept, giving members access to a curated menu of freshly made smoothies, snacks and performance-focused supplements, including the Hyrox x Myprotein range.

Myprotein Kitchens will be places to refuel, as well as to relax, socialise and work. Selected locations will feature co-working pods available for hire, creating a café-style environment within the gyms.

As part of the partnership, Myprotein will become the official supplier for all Everlast Gyms' nutrition offerings, alongside providing specialist coaching support through their Coach Club programme.

“Our partnership with Myprotein marks a significant step forward in our mission to deliver a 360-fitness experience for our members,” said Dan Summerson, managing director of Everlast Gyms.

“Building on our recent Hyrox partnership, this new collaboration reinforces Everlast Gyms’ growing reputation as a strategic partner for some of the biggest names in the fitness industry. By connecting Everlast Gyms’ best-in-class gym spaces with Myprotein’s nutrition, refuelling and recovery products, we’re continuing to raise the bar on what a modern gym can offer.”

Neil Mistry, CEO of THG Nutrition, says: "Myprotein brings over two decades of unrivalled expertise in nutrition, product innovation, activewear and comprehensive athlete support through our Coach Club.

“By integrating our scientifically-backed products and educational resources directly into Everlast Gyms' exceptional facilities, we are not just supplying supplements; we're empowering members with a holistic approach to their health and performance."

Following its recent announcement as UK national partner of Hyrox Performance Centers, Everlast Gyms is creating a new integrated fitness ecosystem, where members can access the very best facilities and products to train, refuel, recover and connect.

Up to 60 Everlast Gym sites will receive investment in upgraded facilities, branding, products and staff uniforms to reflect the new Myprotein Kitchen identity. All new and elevated Everlast Gyms sites will contain Myprotein Kitchen concepts within the next 12 months.

Everlast has just announced the launch of a new site in Nottingham, which features includes a large cardio area, the Hyrox Performance Center, a Myprotein Kitchen, a dedicated boxing zone; an activation and recovery area equipped with bespoke Wattbike.