Everlast Gyms gears up to launch London flagship

Everlast Gyms is nearing the launch a new London Flagship, along with three other flagship gyms in Liverpool, Manchester and Dublin that will showcase the latest iteration of the brand.

The new sites will tick the boxes for all the biggest trends – Hyrox training, VIP recovery areas with Brass Monkey ice baths and reformer Pilates studios.

Everlast already has a club in Chiswick London, one of four properties it acquired from Roko, however, the new London flagship is being built from the ground up.

“We’re not just opening gyms, we’re creating destinations for high performance, recovery, and an unparalleled community,” said managing director, Daniel Summerson.

Earlier this month Everlast was named official national partner to the Hyrox fitness racing brand, a deal which will involve the roll out of 60 Hyrox Performance Centres across the UK and Ireland by 2028 within Everlast Gyms, providing elite training environments to replicate race day.

“Everlast Gyms has been on a bold journey since 2021," says Summerson. "We've built a strong foundation in key regions, and now we're pushing further, with a clear focus on innovation and member experience.

"The upcoming sites in Liverpool, Manchester, Dublin and our first-ever gym in London mark a huge milestone for us. We're upgrading our recovery areas, reinventing how we approach post-workout nutrition and launching Reformer Pilates studios for the first time.

"We’re proud to be the only gym in the UK to offer Hyrox Performance Centres – a big move for functional fitness and a game-changer for our members. We remain focused on providing aspirational training sites, helping members train and recover at their best, all at an accessible price.”

Everlast Gyms typically charge between £30 and £40 per month, with a small joining fee. Pricing on the new London club has not yet been confirmed.

Liverpool opens in October, Manchester will open before the end of 2025, Dublin and London will both open next year.

As well as pushing forward with new openings, a programme of elevation is being rolled out across the existing estate.