QJ Media and the Fitness Industry Association (FIA) have signed the hundredth operator to FIA for free. The membership rebate scheme was set up last year to encourage health clubs to experience the benefits of advertising.

Ranging from 6-sheet sites and Sportad panels to product sampling, QJ Media provides advertising opportunities within members' venues and rebates the annual FIA membership fee for each club that signs up.

Over the last year, this scheme has opened the health and fitness industry's eyes to the benefits of having quality advertising opportunities within leisure venues,' commented Kevin McNulty, commercial director at QJ Media.

Nigel Wallace, executive director of the FIA said that an additional benefit had been the attraction of the scheme to the smaller sites: 'Single and smaller sites are of significant value to the industry and it is great to introduce FIA membership in such a supportive manner.'