Final openings due at vast Gensler-designed American Dream mega-mall
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Sea Life
Competitive
Mooloolaba QLD, Australia
Legoland
Competitive
Winter Haven, FL, USA
London South Bank University
£28,264 to £31,225 per annum, inclusive of London Weighting
London, UK
Madame Tussauds
Competitive
New York, NY, USA
Inns of Aurora
Competitive
Ledyard, NY, USA

Final openings due at vast Gensler-designed American Dream mega-mall

Job opportunities
Legoland
Competitive
location: Winter Haven, FL, USA
more jobs
With a destination as large as American Dream, it was important to design a circulation path that guides people to where they want to go while also integrating unexpected moments of excitement and discovery along the way.
– Joseph Lauro

The final retail and dining offerings are due to open next month the vast American Dream leisure, entertainment and retail complex in the US state of New Jersey, which opened in October having broken ground in 2004.

Developed by Triple Five Group and designed by Gensler, the destination covers 3,000,000 sq ft (280,000sq m), with over 450 stores and 15 attractions.

According to Don Ghermezian, president of American Dream, this mix of leisure, entertainment and retail elements is a key part of Triple Five's approach.

“For over 35 years, Triple Five Group has embraced the concept that retail cannot exist without entertainment and experiential elements, and American Dream will further raise the bar, he explained. "Guests will experience something completely unique each time they visit–this project will be the realization of their wildest dreams.”

This is manifested by the six huge atriums of the complex, which variously house a hub for live events and social gathering, Big SNOW – said to be the first indoor snowpark in North America, DreamWorks Water Park – said to be the largest indoor water park in North America – and Nickelodeon Universe Theme Park – claimed to be the largest indoor theme park in the Western Hemisphere.

There's also an NHL-sized ice-skating rink, a performing arts theatre, a kids' activity centre, a luxury cinema, a 300ft (91m) observation wheel overlooking Manhattan, a Sea Life Aquarium, a Legoland Discovery Center, a climbing centre and two 18-hole miniature golf courses.

"The architecture of the project is uniquely linked to the visitor experience," said Joseph Lauro, managing director and principal at Gensler." With a destination as large as American Dream, it was important to design a circulation path that guides people to where they want to go while also integrating unexpected moments of excitement and discovery along the way.

"Ranging from site-specific art installations to an indoor meadow where rabbits roam, these surprises enhance the visitor journey rather than direct guests down a straight corridor. We also had to balance creating an intimate, personal experience while conveying the complete entertainment offering that is available since it makes up more than half of the complex. With retail being ancillary to the attractions, the stores around each entertainment offering were curated to complement the experience."

Sign up for FREE ezines & magazines
The final retail and dining offerings are due to open next month the vast American Dream leisure, entertainment and retail complex in the US state of New Jersey, which opened in October having broken ground in 2004.
CLD,TAW,VAT,COL,EAG,ARC,DES
imagesX/THUMB344523_525848_884636.jpg

More News

1 - 15 of 42,603
30 Mar 2020
The US government has passed a motion that will see gig workers, independent contractors and the self-employed qualify for financial assistance during the COVID-19 (Coronavirus) ... More
30 Mar 2020
The British Museum has named Mary Beard as its a new trustee, a move which comes less than a year on from the British government ... More
30 Mar 2020
The Themed Entertainment Association (TEA), has launched TEA Digital – a new online initiative designed to provide education, professional development, discussion and digital networking opportunities ... More
30 Mar 2020
The UK's Digital, Culture, Media and Sport Committee (DCMS) will meet this week to hear from charities over the level of government support needed to ... More
30 Mar 2020
The physical activity sector is adapting to the difficult circumstances caused by COVID-19 (Coronavirus), according to ukactive CEO Huw Edwards. Speaking on the BBC Radio ... More
29 Mar 2020
Joe Wicks, the personal trainer who has become a global star thanks to his daily exercise sessions for families, is understood to be in talks ... More
STA
STA
27 Mar 2020
Physical activity sector bodies have welcomed the government's measures to help the UK's self-employed workers during the COVID-19 (Coronavirus) pandemic. Chancellor Rishi Sunak announced yesterday ... More
27 Mar 2020
Hollywood star Chris Hemsworth is making his online fitness programme Centrfit available for free for the next six weeks. The Australian actor and fitness enthusiast ... More
27 Mar 2020
American Council on Exercise (ACE) has urged US policymakers to not leave the fitness sector's independent contractors, sole proprietors and small family businesses behind in ... More
27 Mar 2020
All of the national parks in Congo and Rwanda featuring primates have closed their doors to visitors in an effort to avoid Africa's endangered mountain ... More
27 Mar 2020
Humphrey Cobbold, CEO of Pure Gym, appeared on BBC Question Time last night (26 March 2020), along with Richard Horton, editor-in-chief of The Lancet, Emily ... More
27 Mar 2020
A new national campaign has been launched to encourage people to stay physically active at their homes during the COVID-19 (Coronavirus) lockdown. The Join the ... More
MyZone
MyZone
27 Mar 2020
iFit, an interactive fitness streaming platform from Freemotion Fitness, has received significant capital investment, worth US$200m (£164m, €181m), from Pamplona Capital Management that will enable ... More
26 Mar 2020
Local residents and businesses have come to the aid of a zoo which said it might have to euthanise animals after panic buying disrupted its ... More
26 Mar 2020
The British Association of Leisure Parks, Piers and Attractions (BALPPA) has postponed its upcoming expo and tradeshow in the wake of the COVID-19 pandemic. The ... More
Alliance Leisure
Alliance Leisure
1 - 15 of 42,603
The Leisure Media Company Ltd
The Leisure Media Company Ltd