Fitness First has created a premium membership offering by deploying HealthHero’s full suite of services, giving access to GPs, physios, dietitians and mental health counsellors.

The operator is the first to launch all four of HealthHero’s services as part of its new membership category, reinventing what the typical gym membership includes.

Justin Musgrove, CEO at Fitness First, says: “We’ve talked for a long time about the fitness industry stepping up and doing more to support the holistic health of its members and we feel our new premium membership does just this. By being the first to add the full suite of HealthHero’s services, we feel we’re creating an accessible route for our members to access support that's typically reserved for expensive private healthcare cover.”

The new membership launches on 2 September and will be available for a £10 supplementary fee each month, with no contractual commitment.

Members will be able to book remote GP appointments between 8.00am and 10.00pm, 364 days a year. Consultations with physiotherapists, dietitians and mental health counsellors will also be available. The Fitness First premium membership will also include unlimited body analysis sessions powered by Evolt, allowing members to better track their progress, as well as two guest passes per month and earlier class booking options.

As access to GP appointments become more difficult to get via the NHS, these types of memberships are a huge asset.

Read more in the HCM feature on medical memberships in the latest issue of HCM.

MORE ABOUT HEALTH HERO

Parkwood Leisure launched a medical membership with HealthHero last week, while Everyone Active adopted the service at the end of 2023, white labelling it as Everyone Wellness.

Justin Musgrove will be a keynote speaker at the HCM Summit, taking place in London on 24 October.

Check out the speaker lineup for the HCM Summit

Jonny Wilkinson, Founder, One Living

Dean Kowarski, Global CEO Virgin Active and Kauai

Fahad Alhagbani, CEO Armah Sports

Eric Falardeau, Partner, McKinsey

Justin Musgrove, CEO, Fitness First UK

Will Orr, CEO, The Gym Group

Colin Waggett, CEO, Third Space

Baz Moffat, Founder, The Well HQ

Phillip Mills, Executive Director, Les Mills International

Pieterjan (PJ) Nuitten, CEO, Jims Fitness

Oliver Patrick, Co-founder, Future Practice

Emlyn Brown, Senior VP Wellbeing, Strategy Design & Development, Accor

Belinda Steward, CEO, Places Leisure

Keith Burnet, CEO, Alchemist & Adventurer