The Leisure Media Company Ltd
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
star job
New Hall School
£3,768pa (9.00am-2.00pm, Saturdays, in term time)
Chelmsford, Essex
star job
Redbridge Sports & Leisure
on request
Barkingside, Essex
Everyone Active
Competitive rates of pay
South Oxhey Leisure Centre, Watford
Brio Leisure
£35,745pa + excellent benefits
Chester and Frodsham
star job
Pendle Leisure Trust
£Competitive + fabulous benefits package
Nelson, Lancashire

Fitness First ramps up Les Mills partnership

More investment from Justin Musgrove as he refreshes Fitness First UK
Three limited edition Les Mills programmes are being rolled out across 13 sites
This follows exclusive partnership with Keiser to supply indoor bikes
Job opportunities
Brio Leisure
£35,745pa + excellent benefits
location: Chester and Frodsham, United Kingdom
more jobs
We're proudly adopting the latest class innovations, enabling us to provide Fitness First members with the very best in group exercise
– Justin Musgrove, CEO, Fitness First UK
Credit: Leejam/Justin Musgrove

Justin Musgrove, CEO of Fitness First UK, has made another tactical move, launching three Les Mills Limited Edition Collection programmes across 13 of the company's health clubs.

“Fitness First is a long-term partner of Les Mills," said Musgrove. "We're proudly adopting the latest class innovations, enabling us to provide Fitness First members with the very best in group exercise.”

The three new programmes – Les Mills Shapes, Les Mills Strength Development and Les Mills Functional Strength – make up a suite of science-backed, strength and sculpt workouts.

Strength Development builds strength in phases based on strength and conditioning science; Functional Strength draws inspiration from sports conditioning and performance training to create a challenging strength workout and Shapes blends Pilates, barre and power yoga for an on-trend workout.

To mark the new class additions onto Fitness First timetables, the team at Fitness First Cottons in London hosted a launch event with Les Mills international trainer and presenters, Anthony Oxford, Jordan McCulloch, Julia Kidze and Nasreen Merouane.

With Musgrove, at the helm, Fitness First is rebuilding following a restructure last June after a court case saved the chain from liquidation.

Founded by Mike Balfour in 1993, Fitness First was once the UK’s largest chain and, at its height, had 360 clubs around the world. By July 2023 it was down to 36 sites in the UK. In Germany, it is still a successful part of the Life Fit Group, while the brand also continues in some parts of APAC.

Musgrove took over as CEO at Fitness First UK in Q3 last year, having just returned from the Middle East, where he was CEO of Leejam, Kun Investment Holdings and Core Life. Prior to this, he oversaw a £50 million refresh at Bannatyne.

Earlier this year he announced an exclusive partnership with Keiser, to supply M3i Studio indoor cycling bikes across all its locations. Cycling has its own categorisation within Fitness First’s group exercise proposition – alongside cardio, strength, fight and mind-body – and accounts for 21 per cent of group exercise bookings.

Responding to reports that indoor cycling numbers are in decline, Musgrove says: “Although we’re experiencing a slight decline in bookings, I wouldn’t necessarily put that down to cycle class interest across the board. Members and guests are so much more educated now and understand the vast variety of cycle classes available and expect more.

“We recognise that members require variety – shorter duration, longer duration, interval-based, set structures, freestyle structures, visual support, performance metrics and ‘party on a bike’, to name but a few.

“We’ve also noticed a desire for more data-driven classes: tracking performance, real-time feedback and progress analysis. Hosting sessions to educate members about the value of data driven training is improving fitness outcomes and retaining members.”

Justin Musgrove will be a keynote speaker at the HCM Summit on 24 October at London's QEII Centre.

Find out more about the event and speaker lineup and book your ticket here to take advantage of the limited super earlybird rate.

Sign up for FREE ezines, news alerts & magazines
Related news

Les Mills refreshes its top team and gears up for new workout launches

21 Feb 2024
Les Mills has been through a senior management refresh following the recent departure of CEO ...
Fitness First has launched three limited edition Les Mills programmes across 13 of its health and fitness clubs.
The Leisure Media Company Ltd
The Leisure Media Company Ltd