Groupon survey shows spa market is still challenging

The majority of spa owners (68 per cent) are confident 2013 will bring higher revenues than 2012, despite saying they have felt no positive turn in their business since 2010.

This is one of the findings of Groupon’s spa survey, which questioned 180 spas. The market is still challenging, with 57 per cent of owners saying their revenue was either lower (15.9 per cent) or not changed much (42 per cent) compared with 2011.

Despite this, operators are remaining upbeat. More than one third believe that marketing and promotions are the key to success, while 23 per cent said education was a key area.

Most spa customers come because they are stressed (40.5 per cent) and 36 per cent have back and sports injury pain.