High street personal training concept launched by David Lloyd Leisure

Image: The first studio opens in Putney next month

David Lloyd Leisure (DLL) has announced the launch of its new high-street-based personal training concept, which will be trialled in three locations from the end of September.

The inaugural DL Studio site will open on Upper Richmond Road in Putney, London, while a second location is expected to follow in Winchester - subject to planning approval.

A third site is being planned in the centre of London and DLL is looking to roll-out the new format on a wider scale. The first three DL Studios represent a £500,000 investment.

It is anticipated the new concept will provide one-to-one personal training sessions, exercise classes and group training run by DLL-qualified instructors.

The non-membership based model is designed for "time-pressed exercise enthusiasts" and will offer a variety of options to purchase blocks of three or 10 sessions, or to pay monthly.

DLL chief executive Scott Lloyd said: "The creation of our new studio training concept provides a complementary alternative to the traditional gym and brings an exciting new offer to the high street.

"We are excited by the potential for this concept, which fills a gap in the market for a convenient, local fitness solution, easily fitted around our customers' other day to day commitments and time pressures."

Click here for more information about the first DL Studio in Putney.