Holmes Place aims for new brand identity

Fitness club operator Holmes Place has appointed design and strategy consultancy 20/20 to work on its brand identity and communications.

Work will begin immediately and will involve an examination of the existing brand which will be followed by creative work including a new ‘tone of voice’, development of a new identity and communications platform.

There will also be the creation of brand promotional material for the entire network of clubs and on a more personalised level for individual locations.

Holmes Place marketing director, Nick Burrows, said: “Holmes Place is a brand with great heritage. We wish to maintain and develop our position as the health club brand to be reckoned with.”

Mani Norland, creative director of 20/20, said: “This is a sector currently undergoing substantial change. This is an opportunity for us to reaffirm the premium position of Holmes Place in the health and fitness market, differentiating the brand and making it come alive for existing and potential customers.”