Holmes Place launches DVD to promote classes

Health club operator Holmes Place has launched a DVD guide to studio classes in a bid to encourage people to take a class for the first time.

The DVDs will be given to every new member joining Holmes Place during September and October and any current member updating their personal exercise programme.

“Over the last year we’ve seen personal training participants more than double across our clubs. Now our aim is to see a similar growth in the numbers participating in our range of classes,” said Nick Burrows, group sales and marketing director.

“We know some members have found the thought of getting involved in classes a bit intimidating in the past, but once they are over the hurdle of joining in for the first time, class participation adds a great new dimension to their fitness regimes.” Details: www.holmesplace.com