Hussle signs deal with Premier Inn

Online Fitness marketplace Hussle has signed a deal to begin offering Premier Inn customers access to its network of gyms.

Hussle's deal with the budget hotel chain will see Premier Inn guests being offered flexible access to gyms in return for Premier Inn promoting the partnership to visitors.

Premier Inn will feature Hussle in its reservation process, point of sale within hotel reception and communal areas – including digital adverts, and within all in-room welcome packs.

The partnership will initially be promoted at 50 pilot locations across the 800+ Premier Inn estate, with subsequent phased launches linked to the locations of participating gyms in the Hussle network.

As part of the deal, Hussle also intends to bring on new gym partners in areas served by Premier Inn hotels.

It is the latest partnership secured by Hussle as it looks to leverage its network of gyms and to expand its services into new areas.

"We are looking to target Premier Inn's business travel clientele, who have a higher frequency of stays per location," said Lawrence King, Hussle's head of commercial partnerships,

Formerly called PayAsUGym, Hussle currently has nearly 3,000 gyms and health clubs in its network, which includes a number of major operators – including Nuffield Health, Bannatyne Health Clubs, SLM and Places for People Leisure.