After a year expanding into new territories, In2Fitness is planning to open a further 25 sites in Saudi Arabia in 2025.

Owned by Kun Sports, In2Fitness now has 54 sites across four regions of Saudi Arabia, serving 300,000 members. In 2024, it launched new gyms for both men and women in Madina and Khamis Mushait; extended opening hours at 10 of its branches to 24 hours a day and launched a recovery offering – the Recovery Zone – in select branches.

In the coming year, the company is committed to strengthening its presence across Saudi Arabia; will be working on digital innovation and customer experience; using cutting-edge technologies to enhance member engagement and streamline fitness journeys.

Mohammed A Dakhil, Kun Sports COO, said: “Our success is measured not just by the number of our branches, but by the meaningful impact we create – empowering individuals to embrace healthier, more active lives and fostering communities that thrive together. As we look to 2025, we remain focused on expanding our reach, elevating the member experience, and shaping a fitness ecosystem that inspires progress and inclusivity.”

The offering at In2Fitness includes gym and functional training areas and group exercise including calisthenics, boxing yoga and Pilates. By integrating both male and female gyms within single locations, families are able to pursue their fitness journeys together.

Recent research by Gymnation showed that the Middle East is ripe for low cost gym growth.

In2Fitness was previously called B-IT, but changed its name following a successful legal challenge for passing-off by Armah Sports in defence of its existing health club brand, B_FIT.