Most Thai spa-goers pay a visit every other month according to the first dedicated spa consumer survey in Thailand.

The research was completed by Intelligent Spas on behalf of the Thai Spa Association and gives valuable information about spa goers' recent behaviours and preferences, which have not been known to date.

On average, the Thai spa-goers questioned had visited a spa near them 6.6 times in the last 12 months. The majority visited with a spouse, friend or relative and three quarters went for relaxation.

President of the Thai Spa Association, Andrew Jacka, says this research gives a vital insight: "Knowing your customer is essential for any professional business operator, regardless of the industry. The Thai spa industry has never had an spa consumer statisitics, being reliant on assumptions and guestimations. Now for the first time ever, we have professionally collected spa consumer statistics for Thailand – an important tool for every spa operator in the kingdom."

The research was sponsored by the Tourism Authority of Thailand - revealing how important it considers the spa industry - and Mark and Kira Walton of Voya. It was launched at the World Spa and Wellbeing Convention in September.