London is the most sought after location in the world for investors looking to acquire a hotel, according to real estate portal, LuxuryEstate.com, and accounts for 13.5 per cent of website searches for hotels for sale.

This rise in interest is attributed to the 2012 Olympics, which has sparked a 7.7 per cent rise in hotel occupancy for the first six months of 2013.

“Demand considerably outstrips supply and combined with the recovering economy, leads us to expect that this trend will continue,” says president of LuxuryEstate.com, Silvio Pagliani.

The global hotel market is strong, especially in established European markets, as well as Brazil, which has seen a surge of new building.

Switzerland, France, Germany and the UK are the top four countries in which people are looking for luxury hotels.