Life Fitness nets Sole Xdream distribution deal
Life Fitness has announced that it has secured a deal to be the exclusive supplier of Trixter Xdream bikes, which will now be offered alongside its existing products.
Trixter Xdream is an indoor interactive bike that is designed to simulate the outdoor riding experience using sensors to control the display on an LCD screen. Life Fitness business development manager Alan Louden said: "This partnership provides the industry with a one-stop offering to the most innovative and well-engineered fitness products available.
"Further, it builds on the Life Fitness commitment to support our customers and enhance the experience of exercisers throughout the UK." Trixter sales director Lyndon Wood added: "Working with Life Fitness will help us to bring the cutting edge experience offered by the Xdream to more gym goers."
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