Lifestyle Fitness low cost clubs and Escape Fitness teamed up to give its new Wembley club flooring the ‘wow’ factor. Escape and its partner ESC Creative installed BSW rubber flooring for the free weight area and a new seamless PU flooring solution for the functional playground at the new Lifestyle Fitness site, which is near Wembley stadium. The PU flooring is designed to be robust and durable with many colours and options for floor markings on offer. The new space needed to have the 'wow factor' to aid membership sales and retention, and give the club a vibrant space to drive its personal and small group training sessions. Escape Fitness acted as a consultant on the facility design and layout on both the functional playground and studio areas. Gordon Hall, managing director of Competition Line (UK) Ltd, parent company of Lifestyle Fitness, said: "Escape adds so much value to the partnership and also help us to work with their partners, ESC Creative and Ushomi, on design and education to ensure we are getting the best possible solution."