Early bird
tickets
available now!
The Leisure Media Company Ltd
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Bolton Arena
£Competitive + pension + benefits
Bolton, Greater Manchester
star job
Fife Sports and Leisure Trust Ltd
£56,107.80 - £63,165.86pa + benefits
Dunfermline, Scotland
Heritage Great Britain
c£70,000 + benefits + relocation support
Snowdonia, North Wales
London South Bank University
£31,396 to £34,557, inclusive of £4,952 London Weighting
Southwark Campus, London
East Devon District Council
£41,418 - £48,474pa + local govt pension + benefits
Honiton, Devon

Mark King is new CEO of Xponential Fitness

Franchising giant, Xponential Fitness, appoints new CEO
Mark King replaces Anthony Geisler, who was dismissed in May
King has a wealth of sales and franchising experience
Have fun and take risks is King's approach to leadership
Job opportunities
Bolton Arena
£Competitive + pension + benefits
location: Bolton, Greater Manchester, United Kingdom
more jobs

Xponential Fitness has appointed sales and franchise expert, Mark King, as CEO, to take the company forward following Anthony Geisler’s abrupt exit in May.

King had announced his retirement when he left Mexican restaurant chain, Taco Bell, in December 2023, having steered the company through the pandemic and took up a number of non-exec roles, however, he's resumed his full-time career with Xponential.

During his four and a half years as CEO of the fast food giant, he led the franchisor to positive same-store sales growth in all but one quarter and opened more than 1,400 new franchise locations.

King was also integral in the acceleration of Taco Bell’s international growth and was credited with establishing a domestic franchise system. He will be using these skills to grow the nine brands of the franchising giant, which Geisler had previously indicated to HCM would double in size, to 6,000 units, within five years.

Previous to Taco Bell, King spent more than five years with Adidas, as president of North America, where he doubled market share and trebled sales in four years. His changes to the working culture resulted in an 'industry-shattering' retention rate and more than 500k job applications in one year.

He started his career working at golf company TaylorMade, joining as a salesperson in 1980, rising to be president 19 years later in 1999 and CEO in 2002. During his time as president and CEO, it became the most profitable golf company in the world, spending time as part of Adidas before being bought by KPS Partners, growing from US$300 million to US$1.85 billion in sales.

“In today’s fast-paced world you need to constantly lead change,” says King. “Successful companies have to constantly innovate and create new things the world has never seen before. Organisations have to change at the same pace – or faster – than the marketplace.”

King describes his approach to leadership as creating a culture of innovation and the right atmosphere to unleash the potential of people to make breakthroughs by allowing them to make mistakes and fix them themselves: “Don’t fear failure. Have fun. Take risks. And then you can break through.”

Chair of Xponential Fitness, Mark Grabowski, says King’s track record in growing global brands and strengthening franchise systems will help Xponential’s growth: “Mark is a brand builder and innovator and his approach to fostering customer-centric cultures and supporting franchisee success is a perfect fit for the company,” he says.

On his appointment, King shared that he's excited to continue the company’s mission to make health and wellness more accessible, saying: “We have a strong portfolio of brands that are category leaders and as one of the leading franchisors in the health and wellness space, we're ideally positioned to continue to grow our global footprint.”

King is also chair of BIG3 basketball league and serves on the board of director for the V Foundation – Victory Over Cancer. With his daughters he has raised more than US$10 million for children's charities through their OneKind Foundation.

Xponential Fitness has had a tumultuous year: last summer it had to fight back from a damning Fuzzy Panda report; two heavyweights John Kersh and Garrett Marshall left in April and the following month Geisler was suspended following a legal challenge by the United States Attorney’s Office for the Central District of California. It has also offloaded two of its brands: Stride and Row House.

On the upside, there is some forward momentum for King to build on. In November, it brought metabolic health company, Lindora, at the same time as announcing a partnership with Julianne Hough to take her online platform, Kinrgy, into bricks and mortar studios. In November it opened its 3,000th studio and in January took its most successful brand, Club Pilates, to the UK.

It currently offers nine franchises: Club Pilates, CycleBar, StretchLab, BFT, AKT, Pure Barre, Yoga Six, Rumble and Lindora.

Sign up for FREE ezines, news alerts & magazines
Xponential Fitness has appointed sales and franchise expert, Mark King, as CEO, to take the company forward following Anthony Geisler’s abrupt exit in May.
HAF,FIT,IND,PTS,FRN,MED
2024/THUMB353462_387791_735285.jpg

More News

1 - 15 of 68,049
24 Jul 2024
Global online architecture platform Architizer has highlighted some of the world’s most innovative spa and wellness architecture concepts as part of its 12th Annual Architizer ... More
24 Jul 2024
Female health expert, The Well HQ has teamed up with training provider, The Fitness Group, to launch education courses aimed at upskilling PTs in female ... More
24 Jul 2024
Billingehus, a tranquil Swedish countryside retreat, has unveiled its new 2,000sq m spa and announced new plans for additional upgrades by 2025. Situated between Gothenburg ... More
23 Jul 2024
Bavarian destination spa and hotel Schloss Elmau is looking to celebrate the joy of dance by becoming the first wellness destination in the world to ... More
23 Jul 2024
Fitness-focused hospitality brand and management company Equinox Hotels has announced plans to open a modern new resort on the coast of the Gulf of Aqaba ... More
23 Jul 2024
Finalists for the UK Active Awards 2024 have been announced. Winners from across the 14 categories will be revealed at a ceremony at the International ... More
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
23 Jul 2024
Midlands-based boutique operator, MK Health Hub, has launched a Pilates-inspired concept called MK Reformed, with plans to franchise. The first MK Reformed has opened in ... More
22 Jul 2024
Plans have been unveiled for La Maviglia, a new luxury resort and expansive medi-spa set to open in Italy's Puglia region, renowned for its Primitivo ... More
22 Jul 2024
US health and fitness giant, Planet Fitness, which flagged plans to launch in Spain back in February, has today (22 July) officially announced the opening ... More
19 Jul 2024
Auberge Resorts Collection will launch its first UK property and destination spa in Mayfair, London, in 2025, following a deal with UK-based global private investment ... More
19 Jul 2024
Urban Gym Group CEO Neil Randall talks in this month’s HCM about how being passed over for promotion taught him the resilience to power through ... More
19 Jul 2024
A large new mineral springs destination has launched in Texas, inspired by some of the world’s most famous hot springs – such as Jordan’s Dead ... More
18 Jul 2024
Boxing and strength franchise UBX has taken a step closer to realising its ambitions to be the largest boxing provider in the Middle East by ... More
18 Jul 2024
Fitness International has announced the acquisition of XSport Fitness, adding to its portfolio of brands, which includes LA Fitness, Esporta Fitness, City Sports Club and ... More
18 Jul 2024
A thought-provoking, US national probability study, The WELLSurvey™, has revealed that the majority of Americans now include several health and wellness practices in their everyday ... More
1 - 15 of 68,049
The Leisure Media Company Ltd
The Leisure Media Company Ltd