Marriott bullish about Moxy rollout

London, Munich, Oslo and Copenhagen are all set to get Moxy hotels, under Marriott’s plans to open 2,700 new rooms in key European cities by the end of 2016.

Marriott claims to have redefined the budget hotel experience with this exciting brand, which combines contemporary style, bold design, vibrant lobbies, ample plug-ins and free WiFi.

According to vice president, Ramesh Jackson, who spoke to Leisure Opportunities about the concept, it’s aimed at younger travellers, who want style and technology for affordable prices and are not bothered about full service. Rooms are small but thanks, to clever design, feel spacious.

Marriott has teamed up with Vastint Hospitality, Nordic Hospitality and ZLEEP Hotels to deliver this brand and, following the success of the first site in Milan, it wants to develop 150 by 2020.

The 11 European sites are not only in key cities, but in key locations, next to airports, convention and shopping centres. Added to this, eight US sites have already been identified.

“The launch of Moxy Milan was a defining moment for the brand; its first hotel in a gateway city that has met with widespread approval. Its continued expansion in the US will extend its appeal to new markets and help to establish it as a truly international brand,” said Amy McPherson, president and managing director of Marriott International, Europe.

“We expect that the next few years will show significant growth, helping to build brand presence so travellers can familiarise themselves with a new affordable design hotel concept.”