Fitness equipment supplier Star Trac has been acquired by fitness entrepreneur and investor Michael Bruno.

Bruno and Star Trac have signed an agreement whereby Bruno will purchase the controlling interest in Star Trac's parent company. The financial details have not been disclosed.

According to Star Trac, the deal was agreed as part of efforts to strengthen the company's ability to provide product innovation, quality, reliability and customer service.

Bruno's reorganization plan for Star Trac focuses on company continuity and aggressive streamlining.

Bruno said: "Our activities will create the foundation for the company to experience strong growth and profitability, "Bruno said. "This reorganization provides the resources for a strong balance sheet and positions Star Trac for long-term success."

Star Trac COO, Mike Leveque, added: "Becoming a part of Bruno's growing family of fitness companies is a tremendous opportunity for us.

"His other companies and Star Trac share a strong belief in serving customer needs, and Bruno is committed to supporting the ongoing product innovation investments that are critical for Star Trac to maintain its position."

Bruno, a fitness industry veteran, also has holdings in Canada-based Stairmaster and Land America, a manufacturing firm in China that builds consumer and commercial fitness equipment.