see all jobs
Mobile device usage study published by Four Points by Sheraton
Image: Most participants used up to four devices
Four Points by Sheraton, the hospitality brand owned by Starwood Hotels and Resorts, has published new research examining the mobile device habits of global business travellers.
StudyLogic surveyed 6,000 guests - 1,000 each from Brazil, China, Germany, India, the US and the UK - on behalf of the operator, with the study conducted during March 2012.
Most participants (55 per cent) took three/four mobile devices on trips, with Brazilians most likely to take five or more devices and a third of Germans travelling with two or less.
Smartphones were found to be the main mobile device taken on business trips (74 per cent), followed by tablets (65 per cent); music players (43 per cent); and laptops (32 per cent).
Among reasons given for using mobile devices was to check email on the move (90 per cent) and internet browsing or social networking (75 per cent) - particularly for UK users.
Starwood senior vice president of specialty select brands Brian McGuiness said: "The study affirms that the Four Points brand is meeting a continued need by offering complimentary WiFi or in-room Internet access, and by continuing to expand bandwidth."
Click here for more information about the Four Points by Sheraton survey.
Image: Jiang Dao Hua/shutterstock.com
More News
- News by sector (all)
- All news
- Fitness
- Personal trainer
- Sport
- Spa
- Swimming
- Hospitality
- Entertainment & Gaming
- Commercial Leisure
- Property
- Architecture
- Design
- Tourism
- Travel
- Attractions
- Theme & Water Parks
- Arts & Culture
- Heritage & Museums
- Parks & Countryside
- Sales & Marketing
- Public Sector
- Training
- People
- Executive
- Apprenticeships
- Suppliers