Wearable tech company, Myzone has created an advisory board to provide the business with strategic insights into trends and behaviours in the evolving landscape for wearables.

Consisting of 12 industry professionals, the advisory board will act as a think tank on product development opportunities, regulatory responsibilities, evolving consumer behaviours, digital and tech developments and global health trends.

Jay Worthy, global CEO at Myzone, says: “I'm excited to bring these brilliant minds around a table to really understand and capitalise on the latest trends and technologies shaping the future of fitness, health and wellness.

“The collective talent is immense, and I'm confident that together we can develop a truly integrated digital ecosystem that drives member loyalty for gym operators and enhances the lives of millions of people around the world.”

Former Myzone group CEO, David Stalker, is taking on the role as chair of the advisory group, which also includes:

Mike Leveque, EVP acquisitions, The Bay Company;

Mike Rucker, CDO, Active Wellness; Josh Rider, president and COO, YouFit Gyms;

Gretchen Collins, director of fitness, East Bank Club; Adam Zeitsiff, CEO, Dominque Dawes Academy;

Luke Andrus CEO, Anytime Fitness Multi-Unit Franchisee; Cat Kom, founder & CCO Studio Sweat on Demand;

Michelle Dand, head of fitness product and programming, David Lloyd Leisure; John Gamble, board advisor, Fitness First Middle East;

Hazel Geary, CEO, The Wave;Steven Ward, chief transformation officer, GO Fit.