Myzone launches a new category today, called Motivation Technology (Mo-Tech), that transforms the science of motivation into action and is designed to help with member retention.

Created to work with existing smartwatches or Myzone wearables, new product Myzone Go makes motivation accessible to everyone and helps individuals to build lasting exercise habits.

Jay Worthy, CEO, Myzone, says: “Member drop-out remains the single greatest challenge for fitness operators and the biggest barrier to the growth of the sector. Mo-Tech tackles this head-on, turning the science of motivation into a seamless digital experience that rewards effort, builds habits, and sustains engagement for life.

“At the heart of this repositioning sits Myzone Go, our new app-powered experience that opens up Myzone’s motivational power to everyone. It’s a clear shift from FitTech to Mo-Tech: from hardware-led to motivation-driven, from measuring performance to inspiring lasting participation.”

Myzone appointed a motivation science advisor, Dr Heather McKee, to inform the development. With more than a decade of research into health-behaviour change psychology, McKee has helped organisations worldwide to design products and systems that drive lasting lifestyle change.

“My passion lies in understanding what truly drives motivation and, more importantly, how to transform that spark into lasting habits,” said Dr. McKee. “Myzone goes beyond simply measuring effort, it’s about inspiring people to connect, commit and stay consistent.”

At the red carpet launch in London this morning, Worthy said: “We already know that people who train with Myzone stay members and train for longer. Now, with Myzone Go and our enhanced, motivation-driven features, we can support operators to build even deeper loyalty and engagement.

“We're pioneering a huge opportunity to shift the dial on inactivity, deliver commercial value to the sector, and improve population-level health outcomes that support longer, healthier, happier, and more prosperous lives.”

Following the event, Myzone will be launching a white paper to share the science behind Mo-Tech and guide operators in applying it.

Myzone’s heart rate-based effort tracking platform – which builds lasting habits by rewarding effort – is used by millions of people in more than 100 countries.