The NBA Experience, an immersive and interactive new attraction at Disney Springs in Florida, has celebrated its grand opening, with Disney CEO Bob Iger and NBA commissioner Adam Silver unveiling the new venture.

Developed by Walt Disney Imagineering in collaboration with the NBA, the 44,000sq ft (13,400sq m) two-floor environment has 13 different basketball-related activities for guests, including being selected in the NBA draft, making clutch shots and slam dunks, and interactive displays, films and trivia that help guests to learn more about the NBA and the WNBA.

Tickets allow guests to enjoy every activity in any order, again and again, and they can customise their experience to showcase their favourite NBA or WNBA teams. An adjacent NBA store sells official NBA apparel, as well as Disney products designed specifically for the NBA Experience.

Mickey and Minnie Mouse were on hand to lead the cheers at the opening ceremony, while NBA Hall of Fame players Kareen Abdul-Jabbar and Grant Hill, as well as WNBA legend Swin Cash were joined by a crop of basketball players at the ceremony.

"I want to thank Bob Iger and the Walt Disney Imagineering team for capturing the authentic NBA experience at this landmark destination," said Adam Silver. "We're thrilled to share the excitement of NBA basketball with fans and Walt Disney World guests from around the world."

Disney Springs is the retail, dining and entertainment district located just outside Orlando close to the Walt Disney World Resort. The basketball world and Disney have further collaborations already in place, with the Junior NBA Global Championship, featuring the top 13 and 14-year-old boys and girls taking place at the Walt Disney World Resort, and a long-standing relationship between the resort and the local Orlando Magic.