New #LoveSwimming campaign to tackle worrying trend: one in three English adults cannot swim
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Cheltenham Ladies' College
Up to £21,052 depending on skills and experience
Cheltenham, UK
Water Babies
Competitive
Devon, UK
Rookery Hall Hotel and Spa
Competitive salary plus benefits
Rookery Hall Hotel & Spa
star job
Luxe Fitness
Competitive
Bristol, UK
Wood Hall Hotel and Spa
Competitive salary plus benefits
Wood Hall Hotel & Spa, Wetherby

New #LoveSwimming campaign to tackle worrying trend: one in three English adults cannot swim

Job opportunities
Water Babies
Competitive
location: Devon, UK
training opportunity
Institute of Swimming
location: Nationwide
SnowDome
Competitive
location: Tamworth, UK
more jobs

Latest figures from Swim England show that 14.2 million adults – 31 per cent of those aged 16 or older – cannot swim one length of a 25m pool.

The shocking statistic was revealed by the national governing body for swimming as it launches its #LoveSwimming campaign, which is aimed specifically at adults who lack the skill.

To encourage non-swimmers to try the pool, the campaign will highlight the achievements of adults who have conquered a fear of the water – or simply decided it’s never too late to learn.

"Swimming is a valuable life skill and it is so important that we continue to highlight its benefits in a bid to reduce the number of individuals unable to swim," said Jane Nickerson, Swim England CEO.

"By telling stories of inspiring people who have learnt in later life, we hope to encourage more individuals to take up swimming.

"Through the #LoveSwimming campaign, we’ve shown the benefits of swimming on mental wellbeing, physical health, social cohesion and family connection.

"I believe that those who learn to swim in later life should be celebrated. The sessions are welcoming, supportive and very well run but it takes a real hero to learn in their adult years."

The #LoveSwimming campaign is delivered by Swim England in partnership with a number of pool and leisure centre operators – including Active Nation, Barnsley Premier Leisure, BH Live Active, Everyone Active, Freedom Leisure, GLL, Nuffield Health, Places Leisure and Serco.

Sign up for FREE ezines & magazines
Latest figures from Swim England show that 14.2 million adults – 31 per cent of those aged 16 or older – cannot swim one length of a 25m pool.
SAR,WAT,SWM,HAF,SAM,PUB
imagesX/THUMB343449_279310_378769.jpg

More News

1 - 15 of 42,229
21 Nov 2019
Construction of the planned new Sacramento Republic FC stadium, designed by HNTB, has moved a step closer with the approval by the city council of ... More
21 Nov 2019
England Athletics is looking to expand its Funetics programme across schools and the physical activity sector by actively looking for new partners to deliver the ... More
21 Nov 2019
The Sport and Recreation Alliance and ukactive will host sport and physical activity hustings with the main political parties ahead of the December general election. ... More
21 Nov 2019
London's Science Museum says it has now completed its "Masterplan" transformation project, started in 2010, with the opening this weekend of 3,000sq m (9,842sq ft) ... More
21 Nov 2019
The Good Spa Guide (GSG), in association with ESPA Skincare, recently revealed the winners of its 10th annual awards at the UK SpaLife conference. Eight ... More
20 Nov 2019
The Themed Entertainment Association (TEA) has announced the winners of its annual Thea awards, with the likes of Universal Orlando, Warner Bros World Abu Dhabi ... More
EMD UK
EMD UK
20 Nov 2019
People over the age of 60 should increase their exercise levels in order to prevent heart disease and stroke. Findings from a study of more ... More
20 Nov 2019
A surge in investments made into the booming esports sector is now creating competition for traditional sports. The second annual Esports Survey, which surveyed more ... More
19 Nov 2019
Online fitness marketplace Hussle has reached overfunded status within days of launching its first ever crowdfunding campaign. The campaign had hoped to raise £1m from ... More
19 Nov 2019
Studio Ramoprimo has created a gym in Beijing's Indigo East Hotel that is designed to allow users to shape their own training path during one-on-one ... More
19 Nov 2019
Huw Edwards, CEO of ukactive, has written to Boris Johnson, requesting that the Prime Minister's proposed business rate discount will be extended to gyms and ... More
19 Nov 2019
The new National Tennis Academy at Loughborough University has officially opened its doors to the next generation of talented British tennis players. Developed by the ... More
Alliance Leisure
Alliance Leisure
19 Nov 2019
The development of a global safety standard for the attractions industry is high on the wish list of incoming IAAPA chair Amanda Thompson, whose tenure ... More
19 Nov 2019
HOK and ERRE have designed a €220m (US$243m, £188m) arena for Valencia that will be used for music, arts, culture and sporting events. Designed for ... More
19 Nov 2019
Personal training company Ultimate Performance has revealed plans to add three new clubs to its growing UK portfolio. The company will open a 3,000sq ft ... More
MyZone
MyZone
1 - 15 of 42,229
Manchester Metropolitan University
Manchester Metropolitan University