Soft drinks company, Britvic, has launched the next stage of its £31m investment in Robinsons.

From mid-March, Robinsons for Milk will be available, Fruit Shoot will gain new-look packaging and there will be major changes to the Robinsons squash brand.

Robinsons for Milk – aimed at 3 to 12 year olds – is a dilutable containing 10 per cent fruit juice and available in 750ml plastic bottles. It comes in two flavours, Peachy Banana and Strawberry & Raspberry.

Robinsons squash will see a new range and logo and be split into two categories. Everyday Squash will include Robinsons Fruit Squash - formerly known as Original – and Robinsons No Added Sugar Squash, previously Special R.

Added Value Squash will include Barley Water, Fruit & Barley and High Juice.

Additionally, the number of products in the range has been reduced from 35 to 27.

leisure-kit keyword: Britvic