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Nike and Spotify team up to empower girls through the Make Moves Fund

Nike and Spotify have joined forces in the UK to create the Make Moves Fund, with the aim of inspiring girls to move on their own terms
Supported by both brands, the fund will provide a six month grant, worth around US$25,000 for UK-based organisations to provide dance-based programmes for girls aged 10-17
The judging panel includes four teenage girls (nominated by Black Girl Fest), Nike dancer Joelle D'Fontaine and Ciara Dockery from Gurls Talk.
Grantees will be notified by the end of January 2024
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location: Chelmsford, Essex, United Kingdom
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£40,056 - £44,934pa + local govt pension + benefits
location: Epping Forest, Essex, United Kingdom
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The Make moves Fund, co-funded by Nike and Spotify, is gearing up to award grants equivalent to approximately US$25,000 for pioneering, UK-based organisations to empower a new generation of girls to take their first steps into dance.

Girls in the UK are more than twice as likely as boys to report poor mental health by the time they reach 18. Alongside this, Black British, African, Caribbean, Arab and Asian girls from lower-socio economic backgrounds tend to be the least active in the country. Nike and Spotify

recognise the power of movement and music to positively impact mental wellbeing and inspire girls to get and stay active.

As a relatively accessible form of movement, with low barriers to entry, dance-based programmes are a way for girls to express individuality and create community. Nike's Dan Burrows said “We’re committed to increasing girls’ participation in play and sport because we know that an active generation means a more equitable future."

A panel of experts, including four teenage girls nominated by Black Girl Fest, Nike dancer Joelle D'Fontaine, Nike and Spotify social impact teams and Ciara Dockery, a mental wellbeing expert from Gurls Talk, are working together to determine who will be awarded funding. Selected grantees will be notified by the end of January 2024.

Grantee programming will run for six months, and Nike and Spotify will measure each program’s impact.

FLO, a London-based girl group that aims to empower girls and women through their music, are ambassadors for the Make Moves Fund.

Dance-based workouts are a popular part of the health and fitness industry, with outfits such as Les Mills, Zumba and Pound all finding huge markets for their concepts.

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The Make moves Fund, co-funded by Nike and Spotify, is gearing up to award grants equivalent to approximately US$25,000 for pioneering, UK-based organisations to empower a new generation of girls to take their first steps into dance.
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