Nespresso Professional UK
Nespresso Professional UK
Nespresso Professional UK
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
University of Leeds
£37,099 - £44,263pa + generous pension + benefits
Leeds
Everyone Active
Competitive rates of pay
South Oxhey Leisure Centre, Watford
City of London Corporation
£35,663 - £39,805pa + Local Govt Pension + benefits
Epping Forest, London
Swansea Council
£53,653 – £58,089pa
Swansea
star job
Pendle Leisure Trust
£Competitive + fabulous benefits package
Nelson, Lancashire

Nike gets into the health club market with the launch of group exercise studios

Nike is launching a chain of Nike Studios offering group exercise classes.
The move is in partnership with FitLab, with the first studio opening in a FitLab-owned location in West Hollywood.
Locations will typically involve reskinning existing businesses to speed up the rollout of the brand.
Monthly fees will start at US$99/month, increasing to US$200/month once multiple sites are open. Tiered pricing will also be available.
Job opportunities
Brio Leisure
£35,745pa + excellent benefits
location: Chester and Frodsham, United Kingdom
more jobs

Nike has made the leap into the group fitness market with the launch of Nike Studios.

The offering – in partnership with FitLab – is being billed as “a new generation of group fitness for every body and every goal.” Classes will be led by Nike trainers.

The first physical locations will be in West Hollywood, LA, and upmarket Newport Beach in Southern California, near the headquarters of FitLab.

Nike Studios will take over and rebrand existing health clubs, enabling it to fast-track the rollout of its studios. The West Hollywood location will open at Sanctuary Fitness – a FitLab brand – although Sanctuary will retain its locations in Pasadena and Korea Town. The Newport Beach location is thought to be taking over the site of Rocket Science Fitness.

Clubs will be refitted with Nike Grind Flooring, new lighting and decor, as well as a range of equipment thought to be from Assault Fitness.

Nike is in talks with other health club operators to re-skin their operations, saying: “We’ll continue to evaluate locations where we have the best opportunity to connect with consumers through premium services, experiences and products.”

The business arrangements between Nike and the health club operators are not yet clear, although Nike says “prices are dependent on location” and “merchandise bought at Nike Studios can’t be returned to Nike stores”, suggesting that some kind of arm's length arrangement will be in place.

A Founder Membership fee of $US49 will entitle early joiners to get unlimited classes for US$99/month as part of a pre-sale offer, along with a free swag bag containing a limited-edition Nike Studio T-shirt, a US$25 Nike gift card, a drawstring bag and water bottle.

Post opening, prices will double to US$200/month. Nike says it will also be offering more flexible options, including “drop-in classes and a tiered pricing model”.

The company plans to implement an all-access, ‘nationwide’ membership when enough sites have opened, indicating that the initial rollout is likely to be US-, rather than globally-focused.

The month-to-month memberships will be cancellable at any time with 10 days’ notice. 

Nike will work with FitLab as its partner on the delivery on an omnichannel element, with home workouts part of the package and will also be delivering a “calendar of fun and motivating social fitness events”.

Two sub brands will be in play – Nike Training Studios (NTS) and Nike Running Studios (NRS), with NTS offering HIIT and strength workouts using weights, kettlebells, sleds and sandbags to deliver classes that "rotate muscle groups to avoid overtraining” and NRS locations offering endurance workouts and classes between treadmills and floor exercises, a la Barry’s. The running studios will also feature big screens delivering “competitive features”.

Classes will be ‘life-proofed’ with programming rotated to keep members “moving toward their goals without ever burning out" and staff will be certified in the Nike Training curriculum, while also being ‘experts in movement and motivation’.

“Movement should feel joyful and Nike Training Studio was built to be a fitness playground, offering state-of-the-art tools to keep every movement fresh, fun, and effective,” says Nike.

The sportswear giant has been signalling its intention to tackle the sector for some time, as it pivots its offering to holistic wellness and ‘training as a sport’.

In June, Nike announced plans to hire 1,000 fitness instructors globally.

The launch of Nike Studios follows Nike's entrance into the live streaming market in December 2022 when it launched Nike Training Club on Netflix, followed by a deal with Strava in May. Nike’s retail outlets have also since been rebranded as Nike Well Collective.

Nike Studios is not to be confused with Nike Studio, a boutique retailing concept the company is rolling out in major world cities.

Sign up for FREE ezines, news alerts & magazines
Related news

Nike is hiring 1000 fitness trainers as it pushes deeper into wellness

23 Jun 2023
Nike is ramping up its plans to grow market share in the health and fitness ...

Netflix launches into fitness with Nike Training Club

23 Dec 2022
Nike has partnered with Netflix to stream 30 hours of Nike Training Club (NTC) workouts ...

Nike and UK Active publish blueprint for scaling the Open Doors kids' holiday fitness scheme

16 Nov 2022
UK Active and Nike have released an impact report for the 2022 Open Doors programme, ...
Nike has made the leap into the group fitness market with the launch of Nike Studios.
PTS,SAR,HAF,FIT,IND,PTS,SAB,CPW,CAS
2023/THUMB351629_19760_799985.png

More News

1 - 15 of 67,986
20 Jun 2024
Xponential Fitness has appointed sales and franchise expert, Mark King, as CEO, to take the company forward following Anthony Geisler’s abrupt exit in May. King ... More
20 Jun 2024
Fitness influencer and karate champion, Anna Lewandowska, has announced the launch of a multi-concept boutique in Barcelona called Edan Studios based on HIIT, Pilates and ... More
20 Jun 2024
Turkish hospitality group Maxx Royal Resorts has launched a new upscale coastal retreat on Türkiye's Bodrum peninsula, complete with a large 4,500sq m destination spa. ... More
19 Jun 2024
Victoria Brownlie, the British Beauty Council’s chief of policy and sustainability, has been named in King Charles’ Birthday Honours 2024 for her services to the ... More
19 Jun 2024
The Health & Fitness Association (formerly IHRSA) has announced Singapore-based attorney and international industry advocate, Sean Tan, as its senior representative in Asia. In the ... More
19 Jun 2024
With the UK General Election imminent, industry strategist, Martyn Allison, says it’s time for the sector in the UK to stop asking for money and ... More
19 Jun 2024
Global restaurant brand, Subway, has teamed up with GB Basketball, Breaking GB and Skateboard GB to promote physical activity in these three emerging sports. The ... More
19 Jun 2024
A new retreat focused on helping people lead longer, happier lives is launching on the Japanese island of Okinawa. As one of the world's five ... More
18 Jun 2024
More than 20 organisations have joined together in the UK to form the Swim Alliance, which will advocate with one cohesive voice and work to ... More
18 Jun 2024
One&Only Resorts has introduced a new three-storey spa on the picturesque Greek island of Kéa, located at its recently launched oceanfront property, One&Only Kéa Island ... More
18 Jun 2024
According to a number of recent studies, semaglutide weight-loss drugs can be effective in treating depression, anxiety, dementia, addiction and some eating disorders. There is ... More
17 Jun 2024
German health and fitness operator, LifeFit Group, has found a new investor – Waterland Private Equity Investments. The deal is expected to complete later this ... More
16 Jun 2024
Virtual reality creators Excurio has teamed up with experts from The Muséum National d'Histoire Naturelle to create Life Chronicles London, a free-roaming VR experience. Visitors ... More
15 Jun 2024
More than 200 organisations and athletes in the UK have signed an open letter to party leaders to commit to making the nation the most ... More
14 Jun 2024
Diversity, equity and inclusion in the European fitness industry is examined in a new report which provides eye-opening findings and a starting point for change. ... More
1 - 15 of 67,986
Nespresso Professional UK
Nespresso Professional UK