Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Heritage Great Britain
c£70,000pa + benefits + relocation support
Isle of Wight
star job
Brentwood School Sports Centre
£32,000 - £34,000pa + pension + benefits
Brentwood, Essex
Everyone Active
Competitive
Middlesbrough

Number of visits to UK attractions are bouncing back says ALVA

Visitor numbers at the UK’s leading attractions have bounced back strongly
The number of visits to UK attractions rose by 69 per cent in 2022, which is only 22 per cent lower than in 2019
Indoor sites enjoyed the strongest year-on-year growth, with a 176 per cent uplift
The figures come from the Association of Leading Visitor Attractions' annual report
Job opportunities
Heritage Great Britain
c£70,000pa + benefits + relocation support
location: Isle of Wight, United Kingdom
more jobs

Visitor numbers at the UK’s leading attractions have bounced strongly, getting to 78 per cent of pre-pandemic numbers.

Figures published by the Association of Leading Visitor Attractions (ALVA) show that the number of visits to its sites rose by 69 per cent in 2022 when compared with the year before, only 22 per cent lower than in 2019.

As all pandemic restrictions were lifted for 2022, indoor sites enjoyed the strongest year-on-year growth, with a 176 per cent uplift, ahead of mixed sites at 44 per cent.

Outdoor sites reported an increase of five per cent during the year.

The most-visited attraction in the UK – with 5,636,844 visits (a four per cent increase on 2021) – is still Windsor Great Park, which is managed by the Crown Estate.

The most-visited indoor attraction and second most visited attraction overall was the Natural History Museum in London, which saw a 196 per cent increase in visitors to 4,654,608.

The British Museum saw a 209 per cent increase in visitors, welcoming 4,097,253 people through its doors – making it the third most visited attraction in the country. In fourth place was Tate Modern, which saw a 202 per cent increase.

Bernard Donoghue, director of ALVA, said: “These figures show that visitors flocked back to their favourite places in 2022 to breathe, heal, repair and to enjoy special moments with special people in special places.

"The year ended strongly with attractions reporting a very busy Christmas, strong visitor numbers and strong retail sales.

“Many attractions are still not back up to 2019 visitor levels due, mainly, to the absence of international visitors, notably from China and the Far East, but I am confident that they will return this year and we will see a continuing healthy recovery."

In the pandemic year of 2020, The UK's major visitor attractions recorded just 45.4 million visits – a 70 per cent fall from the 151.3 million visits they received in 2019.

Sign up for FREE ezines, news alerts & magazines
Related news

ALVA's Bernard Donoghue awarded OBE for his extraordinary work supporting the attractions sector

01 Jun 2022
Bernard Donoghue, director of the Association of Leading Visitor Attractions (ALVA), has been awarded an ...

World's top 100 museums and galleries suffer 77 per cent fall in visits during pandemic

09 Apr 2021
The coronavirus pandemic has resulted in visits to the world's top 100 museums and galleries ...
Visitor numbers at the UK’s leading attractions have bounced strongly, getting to 78 per cent of pre-pandemic numbers.
TAW,VAT,HAM,RES,PUB
2023/THUMB351018_326076_664108.jpg

More News

1 - 15 of 69,686
13 Jul 2026
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines ... More
12 Jul 2026
A new survey of international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry. ... More
11 Jul 2026
The UK's four Chief Medical Officers have published a refreshed edition of  Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins ... More
10 Jul 2026
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter. The ten guiding principles form the foundation for ... More
10 Jul 2026
Places Leisure has exchanged contracts to build and operate a flagship £60m water and wellness destination on behalf of Basingstoke and Deane Borough Council. This will ... More
10 Jul 2026
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.  Marriott has become Fitwel’s first Enterprise Partner and ... More
10 Jul 2026
Anna Bjurstam – who left her role as Wellness Pioneer at Six Senses Hotels and Resorts at the end of June – has launched a ... More
10 Jul 2026
Fairmont Cheshire, The Mere, has opened today (10 July) near Knutsford in the north-west of England with a 1,715sq m Fairmont Spa that has been ... More
10 Jul 2026
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas. The resort is ... More
09 Jul 2026
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest ... More
09 Jul 2026
The Republic of Ireland will become the latest market in PureGym’s expanding international portfolio, with the first launch planned for Dublin in 2027. The move ... More
09 Jul 2026
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional dance classes and group cold plunge sessions in response to market ... More
09 Jul 2026
Sophie Lawler, CEO of Total Fitness, has launched a leadership coaching business aimed at helping women realise their professional potential. Called Growth Unbound, it offers ... More
09 Jul 2026
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade-long transformation programme that has seen almost US$200 million invested into ... More
09 Jul 2026
Anytime Fitness opened more than one club a day in 2025 and is on track to maintain this rate of growth this year, as parent ... More
1 - 15 of 69,686