Authorities involved in planning the future of London's Olympic Park are looking to secure the "right mix of attractions for different audiences" in a bid to cement its visitor appeal.

Lee Valley Regional Park Authority (LVRPA) chief executive Shaun Dawson told a London Assembly committee that there were "great opportunities" for the site going forward. Dawson was speaking at a meeting of the London Assembly's Economy, Culture and Sport committee, which is currently looking into the plans for the legacy of the Olympic Park.

He told members that the Olympic Park in Munich, Germany, has operated successfully over a 30-year period, despite Bayern Munich football club moving out to a new stadium in 2005. Dawson said: "[Munich] bought on board Sea Life Centre [the aquarium brand owned by Merlin Entertainments] and that has been a roaring success. It's added another dimension and that was driven by Bayern Munich moving out.

"It's about finding the right mix of attractions for different audiences. Clearly, there are great opportunities to do that." Duncan Innes, the Olympic Park Legacy Company's (OPLC) executive director of real estate, added: "The park itself is an incredible generator of visitors and potential income, though the point about another major visitor attraction is potentially absolutely valid.

"Our research suggests that it fits in to the South Bank or museum quarter of Kensington in terms of number of visitor attractions." OPLC director of venues Peter Tudor also attended the meeting, which also heard about plans to go to market for the future of the 2012 media facilities next month.

It is also hoped that naming rights for Olympic venues in legacy mode will contribute revenue, while Leyton Orient Football Club's bid to move to a site at Eton Manor has not been ruled out.