A major new campaign inviting members of the public to pledge their support to the athletes taking part in the 2012 London Games is to launch nationwide in January 2012.

Team GB and Paralympics GB, working with official Games supplier Technogym, revealed the Our Greatest Team initiative at this year's Leisure Industry Week in Birmingham.

Individuals will be invited to make a pledge to improve their health and wellbeing in support of British Olympians and Paralympians, which will take a variety of forms.

Meanwhile, the health and fitness sector will also be able to participate in the campaign and help establish a Pledge Community Hub network throughout the UK.

Using Technogym's online platform, it is hoped that the campaign will connect people who have made individual pledges with participating facilities in a bid to create a Games legacy.

Participating venues will be able to make use of the Our Greatest Team branding and web tools, which includes use of the Olympic logo, and link the public to fitness establishments.

A free mobile application and the opportunity for facilities to win equipment from the 2012 Olympic Village also forms part of the scheme, backed by the Fitness Industry Association (FIA).

FIA chief executive officer Dave Stalker told delegates: "[The Games are] an opportunity for our industry to be involved and play a part in driving the public getting involved and being part of the legacy."

Tony Majakas, vice president of health and green business development at Technogym, added: "[Our Greatest Team] is a ready-made marketing plan for your facility."

Pre-registration for fitness facilities, including schools, councils, hotels and other sites, is now open ahead of the January launch of the campaign.

Details: www.technogym.com