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Playing 4Real with Tango and PlayStation

By 27 Jan 04

Soft drinks company, Britvic, has announced a new Tango on-pack promotion linked with gaming company PlayStation®2.

Beginning on 9 February and running for eight weeks, 30 million packs of Tango will give drinkers the chance to win thousands of new release PlayStation2 games and 4Real prizes.

A £1m 'Play4Real' support campaign will increase awareness of the promotion, with advertising on the internet, in the press and on tv.

The promotion will feature on 2ltr and 500ml bottles, 330ml cans and 6x330ml multipacks.

leisure-kit keyword: Britvic

Company Details

Britvic Soft Drinks

Britvic Soft Drinks is a key supplier in the leisure sector with a portfolio of major soft drinks brands, including Pepsi, Tango, 7UP and Robinsons; a variety of packaging formats are available with coolers, dispense equipment and promotional support to drive throughout.

Address

Britvic plc, Breakspear Park, Breakspear Way, Hemel Hempstead, Hertfordshire HP2 4TZ

Telephone

+44 (0)121 711 1102

Website

www.britvic.com

Soft drinks company, Britvic, has announced a new Tango on-pack promotion linked with gaming company PlayStation®2.

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