Pre-paid member push at Finesse

Finesse Leisure Partnership aims to boost pre-paid memberships by a third under a new contract with Momentum Business Development.

The company, which manages the leisure facilities on behalf of Welwyn Hatfield Council, has already seen direct debit memberships grow from 900 to over 2000 in just two and a half years.

Momentum has been working with Finesse Leisure since 2004 to provide business development support for the partnerships’ two health and fitness centres.

Mike Barlow, managing director of Finesse Leisure Partnership, says: “Our partnership with Momentum has already demonstrated some incredible results.

We have already agreed our next targets with Momentum for 2007/8 and are aiming to have over 3000 pre-paid members and have put a sales and retention plan in place for the next 12 months to drive our performance in reaching this target.”