Panatta Sport
Panatta Sport
Panatta Sport
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Swansea Council
£53,653 – £58,089pa
Swansea
City of London Corporation
£35,663 - £39,805pa + Local Govt Pension + benefits
Epping Forest, London
Everyone Active
Competitive rates of pay
South Oxhey Leisure Centre, Watford
star job
Redbridge Sports & Leisure
on request
Barkingside, Essex
Brio Leisure
£35,745pa + excellent benefits
Chester and Frodsham

Pure Gym opens new site in Riyadh – ramps up Middle East roll-out

Pure Gym has stated its intention to open 40 clubs in Saudi Arabia by the end of 2025
The latest sites have opened in Riyadh, bringing the total number of clubs in the Saudi capital to six
Roll-out is being done in partnership with Ektimal
Pure Gym wants to get to 1,000 locations by 2030 worldwide and launched in the US earlier this year
Job opportunities
Brio Leisure
£35,745pa + excellent benefits
location: Chester and Frodsham, United Kingdom
more jobs
We're delighted to be operating in Saudi Arabia which, through the Saudi Vision 2030 strategy, has ambitious health and wellbeing goals.
Credit: Pure Gym

Pure Gym has opened its latest location in the Middle East as part of a major rollout.

Located in the Al Munsiyah district of the Saudi capital, Riyadh, the site includes two separate gyms – Pure Gym Munsiyah Man and Pure Gym Munsiyah Woman – bringing the total number of Pure Gyms in Riyadh to six.

Gyms are already operating in Al Aziziyah (Pure Gym Woman), Al Hamra (Pure Gym Woman and Man) and As Sahafah (Pure Gym Woman) districts.

In addition, the low-cost chain plans to open three more gyms in Saudi’s eastern province (Al Khobar) this year – Golden Belt Man, Al Rakah Woman and Al Faisaliyah Man.

Each site is open 24 hours and offers a 250-station gym floor, group exercise classes and qualified personal trainers.

Pure Gym first revealed its expansion into Saudi Arabia at the end of 2020.

At the time, it announced that it looks to open up to 40 clubs across key cities by the end of 2025.

Gym membership in Saudi Arabia generally requires a three-, six- or 12-month commitment – which PureGym has changed with the option to pay membership fees monthly and the ability to stop at any time.

PureGym has secured a franchise partnership with Ektimal – a company specialising in fitness investments in the country.

Speaking to HCM, Humphrey Cobbold, CEO of PureGym Group, said: “Gyms have a crucial role to play in increasing activity levels, in particular low-cost operators whose affordable, flexible proposition has made gym membership a reality for millions of people in Europe.

"We are delighted to be operating in Saudi Arabia which, through the Saudi Vision 2030 strategy, has ambitious health and wellbeing goals. Since opening, demand for our gyms has been excellent and we look forward to working with Ektimal on further expansion in Saudi Arabia and beyond.”

Earlier this year, Pure Gym revealed it plans to double the number of clubs in its portfolio, with a target of reaching more than 1,000 clubs by 2030

The group said it plans to open 500 new sites in the UK and Switzerland, as part of a strategy to "take full control of the attractive markets".

Pure Gym currently has 312 UK clubs but plans to reach between 700 and 900 sites between 2026 and 2028, meaning an opening rate of 66 clubs a year.

To calibrate this ambition, it's worth noting that in total, Pure Gym opened 28 new clubs during 2021 – 24 in the UK, three in Saudi Arabia and one in Switzerland – and a further three test sites in the US during 2022.

Video credit: Pure Gym/Wild

PureGym Woman (Kingdom of Saudi Arabia) - 2021 from WILD on Vimeo.

Sign up for FREE ezines, news alerts & magazines
Pure Gym has opened its latest location in the Middle East as part of a major rollout.
PTS,HAF,FIT,IND
2022/THUMB349950_734320_593158.jpg

More News

1 - 15 of 67,974
16 Jun 2024
Virtual reality creators Excurio has teamed up with experts from The Muséum National d'Histoire Naturelle to create Life Chronicles London, a free-roaming VR experience. Visitors ... More
15 Jun 2024
More than 200 organisations and athletes in the UK have signed an open letter to party leaders to commit to making the nation the most ... More
14 Jun 2024
Diversity, equity and inclusion in the European fitness industry is examined in a new report which provides eye-opening findings and a starting point for change. ... More
14 Jun 2024
Hotels incorporating wellness amenities experienced a significant boost in Total Revenue per Available Room (TRevPAR) in 2023, according to the latest Wellness Real Estate Report ... More
14 Jun 2024
The Park Playground, has opened its first Immersive VR franchise in Porto, Portugal. The Porto venue is the company’s fifth European location and includes a ... More
13 Jun 2024
Following the release of season three Of Bridgerton, a study reveals its ten most Instagrammable filming locations. The study, conducted by QR code Generator, analysed ... More
13 Jun 2024
The 2024 G7 Summit is now underway at a destination spa resort in Puglia, Italy, with leaders from Canada, France, Germany, Italy, Japan, the UK ... More
13 Jun 2024
Following the success of its first site in Whitefield, Total Fitness is launching a purpose-built Women’s Gym in Wilmslow. The concept has been trialled using ... More
13 Jun 2024
Minor Hotels CEO Dillip Rajakarier has unveiled plans to introduce an innovative medi-wellness concept to the group's Anantara Hotels, Resorts and Spas brand, with ambitions ... More
12 Jun 2024
David Beckham and F45 Training have finally settled the breach-of-contract lawsuit around Beckham’s ambassadorial agreement with the boutique fitness franchisor. Beckham became an ambassador for ... More
12 Jun 2024
Apple has previewed the upcoming watchOS 11, which has more health and fitness insights and offers more personalisation than ever before. David Clark, Apple’s senior ... More
10 Jun 2024
With just a few weeks until the General Election, CIMSPA – the organisation that represents people working in the health and fitness and physical activity and ... More
10 Jun 2024
Global Wellness Day (GWD) marked its 13th anniversary on Saturday, 8 June and was reportedly celebrated by a record-breaking 1 billion people worldwide, making it ... More
07 Jun 2024
Wellness industry figure Deepak Chopra is co-developing a new wellness community and resort focused on wellbeing and longevity in Utah’s Heber Valley, centred around natural ... More
07 Jun 2024
Co-founders of specialist gym and fitness wear company, WIT Fitness, have returned to the brand to lead the business in partnership with Frasers Group. Retail ... More
1 - 15 of 67,974
Panatta Sport
Panatta Sport