PureGym trainer behind 'ill-judged' slavery workout apologises
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
star job
Coach Gyms
£15k basic + commission + Bonus
Leeds, UK
Royal Horticultural Society
Up to £28,000 per annum based on experience
RHS Garden Bridgewater, Salford, Manchester
Forestry England
£18,235pa FTE
Wendover, Aylesbury, UK
Ilkley Lawn Tennis and Squash Club
£45,000 per annum
Ilkley, UK
star job
Xercise4Less
Competitive
Rugby, UK

PureGym trainer behind 'ill-judged' slavery workout apologises

Job opportunities
training opportunity
Les Mills
location: Nationwide, United Kingdom
more jobs
There are no excuses for it, only a place from which the post came – which was from a proud black man wanting to bring his history together with his passion and profession

The assistant general manager at Puregym's Luton and Dunstable branch, who promoted a 12 Years a Slave-inspired workout on social media – accompanied by the words "slavery is hard and so is this" – has publicly apologised.

Matt Simpson, who has worked at the Luton gym since October 2019, said there were "no excuses" for his post.

He added that the idea of creating a workout celebrating Black History Month – with a name inspired by the 2013 Oscar-winning film – stemmed from his want, as a "proud black man", to "bring his history together with his passion and profession".

He added: “The branding of PureGym as racist couldn’t be further from the truth in my experience. During my time at the company I have never experienced any racial prejudice and have always been given the tools and support needed.

“This is a very hard lesson for me and I wholeheartedly apologise to all affected. I am deeply sorry," he continued.

"For those who are coming across me this morning for the first time, I'm the individual who posted the '12 Years of Slave" workout yesterday morning via the PureGym Luton and Dunstable Instagram account," Simpson wrote on Instagram.

"I sincerely apologise to all whom I offended in any way, shape or form – directly or indirectly.

"There was absolutely no malice or ill intentions meant by the post. This was a very ill-judged post, which I'm responsible for.

Following the original "12 Years of Slave" post yesterday (5 October), PureGym had quickly acted to remove it and to distance itself from the workout.

The company issued an unreserved apology, stating that Simpson's post was not approved nor endorsed by the company and was "a direct breach of clear policies in place to prevent situations such as this".

Today, PureGym has told HCM that "This is clearly a very sensitive matter and we must do the right thing for both the individual concerned and the company.

"It's reassuring that in his post this morning, Matt volunteered his confidence in PureGym as being a good employer and not being in anyway racist. In this Matt reflects fairly that PureGym is deeply committed to equality of opportunity and will remain so.

"You will understand that we must follow the correct processes which will see us investigating thoroughly the circumstances around this post which clearly breached our social media protocols and procedures.

"Only once we have gone through this can we consider, agree or take a course of action.

"As you would expect - and as reflected by his post this morning – this has been a deeply traumatic incident for Matt, who is rightly taking some time away from the business at the current time."

©Cybertrek 2020

Sign up for FREE ezines & magazines
The assistant general manager at PureGym's Luton and Dunstable branch, who promoted a '12 Years a Slave'-inspired workout on social media – accompanied by the words "slavery is hard and so is this" – has publicly apologised.
PTS,HAF,FIT,IND,SAM,PHR
2020/THUMB346380_888208_634855.jpg

More News

1 - 15 of 42,985
31 Oct 2020
The UK government will ask gyms and leisure centres in England to close between 5 November and 2 December as part of an emergency lockdown, ... More
31 Oct 2020
A new platform, marketed as an "emotional fitness studio" and offering live classes and one-on-one therapy, has secured US$3m worth of seed funding. Coa is ... More
31 Oct 2020
With a second lockdown looming, HCM editor Liz Terry, has penned an open letter to the UK government, laying out the case for gyms to ... More
29 Oct 2020
Prime Minister Boris Johnson has pledged his support for plans to build a £70m world class football facility in Northwich, Cheshire. Driven by Cheshire Football ... More
29 Oct 2020
Fitness tech firm JaxJox will accelerate the launch of its connected home fitness solution, InteractiveStudio, following a cash injection of US$10m through Series A funding. ... More
29 Oct 2020
Snap Fitness has ended its agreement with its master franchisee for the UK and Ireland markets, by 'reacquiring' the territory. Snap had signed a master ... More
TRP - The Retention People
TRP - The Retention People
29 Oct 2020
LA-based experience design studio, BRC Imagination Arts, is the creative force behind the new Glenkinchie Distillery attraction, which has opened today (29 October 2020) near ... More
29 Oct 2020
The UK government has provided a lengthy response to a petition which demanded that gyms stay open in England, even if there's a new spike ... More
28 Oct 2020
Gym and health club operators in Germany are believed to be considering joint legal action against the German government, as gyms, health clubs and swimming ... More
28 Oct 2020
The latest study into the infection rates recorded at gyms has shown that the average infection rate at gyms and health clubs across Europe sits ... More
28 Oct 2020
A new mobile fitness platform delivers personal training sessions to people at home by combining live fitness instruction with AI-enabled tracking and two-way audio-video. Presence.Fit ... More
27 Oct 2020
Europe's largest gym chain, Basic-Fit, has published its trading update for the first nine months of 2020, showing a strong cash position and increases in ... More
MyZone Group Ltd
MyZone Group Ltd
26 Oct 2020
Boutique operator, The Refinery E9, has launched a personal trainer (PT) service with a twist, by offering customers the opportunity to take part in exercise ... More
26 Oct 2020
Gains made getting people more physically active over the last few years were all but 'cancelled out' during the first seven weeks of lockdown, according ... More
23 Oct 2020
The University of Portsmouth is gearing up to open its new £57m Ravelin Sports Centre. The new building will feature a swimming pool, climbing wall, ... More
Hussle HQ
Hussle HQ
1 - 15 of 42,985
Wexer
Wexer