The Leisure Media Company Ltd
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
star job
Redbridge Sports & Leisure
on request
Barkingside, Essex
University of Leeds
£37,099 - £44,263pa + generous pension + benefits
Leeds
star job
Pendle Leisure Trust
£Competitive + fabulous benefits package
Nelson, Lancashire
City of London Corporation
£35,663 - £39,805pa + Local Govt Pension + benefits
Epping Forest, London
Brio Leisure
£35,745pa + excellent benefits
Chester and Frodsham

P.volve targets 250 studios by 2025

P.volve has opened its first franchise studio in San Diego – the company is aiming to operate 250 studios by 2025
The hybrid brand has digital members in 70 countries and is using its digital consumer base to drive expansion
It currently has four clubs in the US, but is planning to open multiple locations in Canada by the end of 2023 and launch studios in the UK
Karina Kogan joined the team as strategic advisor and fractional chief marketing officer and Katie Rosholt was appointed vice president of global marketing
Job opportunities
Brio Leisure
£35,745pa + excellent benefits
location: Chester and Frodsham, United Kingdom
more jobs
From our base of digital members in 70 countries and four studios in the US, we’ll have multiple locations in Canada by the end of 2023
Julie Cartwright, co-founder of P.volve
Credit: P.volve

Functional fitness company P.volve has opened its first franchise studio in San Diego, which adds to the network of its existing owned clubs in New York, Los Angeles and Chicago. The startup was launched five years ago by co-founders Julie Cartwright and Rachel Katzman.

The omni-channel brand is aiming to build on this momentum and strong digital consumer base with an aggressive franchise strategy and has plans to open 250 studios by 2025, including in Canada and the UK.

“From our base of digital members in 70 countries and four studios in the US, we’ll have multiple locations in Canada by the end of 2023,” explained Cartwright to HCM in an exclusive interview. “We’ve also had a huge interest from the UK and plan to expand there this year. This is in addition to global growth in digital members, since the two work hand-in-hand.”

To strengthen the operational driving force behind P.volve’s expansion, the company has added to its leadership team. Karina Kogan, formerly CMO and adviser at Oura, has come on board as strategic advisor and fractional chief marketing officer; Katie Rosholt joins as senior vice president marketing from Vital Proteins, where she was vice president of global marketing; and Antonietta Vicario, formerly VP of talent and training at P.volve, has moved into the position of chief training officer.

Cartwright describes P.volve workouts as a combination of low-impact movement and resistance training, which tones and strengthens the body, as well as improving posture, balance and flexibility. Workouts are primarily designed to support women through all stages of their life – but the team says that the training works for everyone.

Classes include Strength and Sculpt, Cardio Burn, Progressive Weight Training, Recover and Stretch and Mindfulness. “These are incorporated into purpose-driven programmes in our Movement Therapy category, such as our Moving with menopause and Moving during fertility treatment series', that are aimed at women’s life needs,” explained Katzman. “With its foundation in functional fitness and physical therapy it has broad applications for other needs in a woman’s life – everything from managing their menstrual cycle to menopause, back pain and beyond. Its low-impact movements work well for women of all ages.”

To invest in a P.volve franchise, Cartwright says an owner needs to be able to show a US$250,000 minimum in liquid capital and a US$750,000 minimum net worth. “The estimated initial investment is between US$399,950 and US$724,500, based on location,” she said. “Franchisees can generate revenue from in-person memberships, on-demand subscriptions, equipment and apparel sales.”

Sign up for FREE ezines, news alerts & magazines
Functional fitness company P.volve has opened its first franchise studio in San Diego, which adds to the network of its existing owned clubs in New York, Los Angeles and Chicago.
HAF,FIT,IND,PTS
2023/THUMB350975_58413_361551.jpg

More News

1 - 15 of 67,987
21 Jun 2024
According to a year-long study, offering financial incentives to people to encourage them to lose weight is effective and could be a low-cost solution to ... More
20 Jun 2024
Xponential Fitness has appointed sales and franchise expert, Mark King, as CEO, to take the company forward following Anthony Geisler’s abrupt exit in May. King ... More
20 Jun 2024
Fitness influencer and karate champion, Anna Lewandowska, has announced the launch of a multi-concept boutique in Barcelona called Edan Studios based on HIIT, Pilates and ... More
20 Jun 2024
Turkish hospitality group Maxx Royal Resorts has launched a new upscale coastal retreat on Türkiye's Bodrum peninsula, complete with a large 4,500sq m destination spa. ... More
19 Jun 2024
Victoria Brownlie, the British Beauty Council’s chief of policy and sustainability, has been named in King Charles’ Birthday Honours 2024 for her services to the ... More
19 Jun 2024
The Health & Fitness Association (formerly IHRSA) has announced Singapore-based attorney and international industry advocate, Sean Tan, as its senior representative in Asia. In the ... More
19 Jun 2024
With the UK General Election imminent, industry strategist, Martyn Allison, says it’s time for the sector in the UK to stop asking for money and ... More
19 Jun 2024
Global restaurant brand, Subway, has teamed up with GB Basketball, Breaking GB and Skateboard GB to promote physical activity in these three emerging sports. The ... More
19 Jun 2024
A new retreat focused on helping people lead longer, happier lives is launching on the Japanese island of Okinawa. As one of the world's five ... More
18 Jun 2024
More than 20 organisations have joined together in the UK to form the Swim Alliance, which will advocate with one cohesive voice and work to ... More
18 Jun 2024
One&Only Resorts has introduced a new three-storey spa on the picturesque Greek island of Kéa, located at its recently launched oceanfront property, One&Only Kéa Island ... More
18 Jun 2024
According to a number of recent studies, semaglutide weight-loss drugs can be effective in treating depression, anxiety, dementia, addiction and some eating disorders. There is ... More
17 Jun 2024
German health and fitness operator, LifeFit Group, has found a new investor – Waterland Private Equity Investments. The deal is expected to complete later this ... More
16 Jun 2024
Virtual reality creators Excurio has teamed up with experts from The Muséum National d'Histoire Naturelle to create Life Chronicles London, a free-roaming VR experience. Visitors ... More
15 Jun 2024
More than 200 organisations and athletes in the UK have signed an open letter to party leaders to commit to making the nation the most ... More
1 - 15 of 67,987
The Leisure Media Company Ltd
The Leisure Media Company Ltd