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Rocco Forte initiates marketing strategy
Rocco Forte has appointed advertising agency Beattie McGuinness Bungay (BMB) to market its portfolio of 10 hotels.
Richard Power, managing director of sales & marketing at Rocco Forte, said: “In the 10 years since our company was founded, we have built a luxury hotel brand that is increasingly recognised as the leader in Europe, and a collection of properties that will reach 15 hotels next year.
“The appointment of BMB shows our ambition to capitalise on these firm foundations as we enter our second decade.”
Andrew McGuinness, partner at BMB, added: “We will use digital, CRM, design, direct and advertising.”
Rocco Forte also has a further three hotels in the pipeline over the next two years, in Munich in Germany, Prague in the Czech Republic and Sicily in Italy. Details: www.roccofortehotels.com
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