The Leisure Media Company Ltd
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
City of London Corporation
£35,663 - £39,805pa + Local Govt Pension + benefits
Epping Forest, London
Brio Leisure
£35,745pa + excellent benefits
Chester and Frodsham
University of Leeds
£37,099 - £44,263pa + generous pension + benefits
Leeds
star job
Redbridge Sports & Leisure
on request
Barkingside, Essex
Swansea Council
£53,653 – £58,089pa
Swansea

Russian Spa Congress shows market potential

Job opportunities
Pendle Leisure Trust
£Competitive + fabulous benefits package
location: Nelson, Lancashire, United Kingdom
more jobs

Last week, almost 250 Spa professionals gathered in the Caucasus thermal springs region of Russia for the 4th annual Spa & Wellness International Congress, or SWIC.

Organised by the Spa & Wellness International Council, headed by elena bogacheva, the congress presents a wide variety of speakers and topics for the Russian and Russian-speaking spa world.

The event served as the test for the soon-to-open Green Resort Hotel & Spa, perched on the hill above the river in Kislovodsk, one of four thermal cities in this part of Russia. The hotel is a well-designed and modern space that features a large spa and pool complex on the ground floor, overlooking a rose garden.

This year, 56 speakers made presentations over three days, covering topics including staff management, wellness tourism, psychology in spas and marketing.

According to the most recent Global Wellness Institute statistics, Russia ranks 8th in the world in the number of spas, with more than 3,000 locations, mostly in large cities, and is also 4th on the list of thermal spring areas, with over 800 establishments.

Because of visa and language issues, international tourism to Russia is flat, but domestic tourism is strong, with between 33-36 million annual travellers. According to the Russian Union of Travel Industry, domestic tourism is growing between 8 and 10 per cent a year.

The market is very interested in wellness tourism, and the Russian Ministry of Health reports that only 30 per cent of Russians have expressed satisfaction with foreign wellness visits, feeling that their home market provides a better experience.

The Russian Federation has a Strategy of Development of Tourism in place through the year 2020, in which they hope to improve the quality and competitiveness of their tourism products for both domestic and international visitors, indicating a growing opportunity in this region for spas and wellness-related businesses.

Some highlights from the myriad conference lectures included a presentation by Marion Schneider of Germany’s Toskana Therme on the economic effect of a therme, with her three current facilities providing a strong foundation for growth and tourism in their villages.

Gennady Bartukhin, president of the National Bath Federation, shared his organization's plans for a National Bath Museum in Moscow, and Gayane Suriakhina, director of La Salute Fitness Club & Spa, gave a detailed presentation on the best metrics to create revenue in a club spa.

Neurobiologist Dr Claudia Aguirre shared her findings on skin and beauty synergies with the brain, and local marketing guru Roman Tarasenko gave an SRO gallery ideas and examples for current successful marketing strategies.

A small expo with global and local brand and equipment sponsors including Thalgo, Comfort Zone, Sundari and Iyashi Dome was available for attendees to browse the latest in offerings from these companies, while demonstrations and spa treatments were available in the spa for further experience and participation throughout the conference.

The fourth day of the congress offered tours of local sanatoriums and some other cultural activities, and the evening culminated with the Perfect Spa Awards and Gala Dinner, which honoured local Russian spas across a variety of categories.

Sign up for FREE ezines & magazines
Last week, almost 250 spa professionals gathered in the Caucasus thermal springs region of Russia for the 4th annual Spa & Wellness International Congress, or SWIC.
SAB,EVT
THUMB22885_901279.jpg

More News

1 - 15 of 67,983
19 Jun 2024
Victoria Brownlie, the British Beauty Council’s chief of policy and sustainability, has been named in King Charles’ Birthday Honours 2024 for her services to the ... More
19 Jun 2024
The Health & Fitness Association (formerly IHRSA) has announced Singapore-based attorney and international industry advocate, Sean Tan, as its senior representative in Asia. In the ... More
19 Jun 2024
With the UK General Election imminent, industry strategist, Martyn Allison, says it’s time for the sector in the UK to stop asking for money and ... More
19 Jun 2024
Global restaurant brand, Subway, has teamed up with GB Basketball, Breaking GB and Skateboard GB to promote physical activity in these three emerging sports. The ... More
19 Jun 2024
A new retreat focused on helping people lead longer, happier lives is launching on the Japanese island of Okinawa. As one of the world's five ... More
18 Jun 2024
More than 20 organisations have joined together in the UK to form the Swim Alliance, which will advocate with one cohesive voice and work to ... More
18 Jun 2024
One&Only Resorts has introduced a new three-storey spa on the picturesque Greek island of Kéa, located at its recently launched oceanfront property, One&Only Kéa Island ... More
18 Jun 2024
According to a number of recent studies, semaglutide weight-loss drugs can be effective in treating depression, anxiety, dementia, addiction and some eating disorders. There is ... More
17 Jun 2024
German health and fitness operator, LifeFit Group, has found a new investor – Waterland Private Equity Investments. The deal is expected to complete later this ... More
16 Jun 2024
Virtual reality creators Excurio has teamed up with experts from The Muséum National d'Histoire Naturelle to create Life Chronicles London, a free-roaming VR experience. Visitors ... More
15 Jun 2024
More than 200 organisations and athletes in the UK have signed an open letter to party leaders to commit to making the nation the most ... More
14 Jun 2024
Diversity, equity and inclusion in the European fitness industry is examined in a new report which provides eye-opening findings and a starting point for change. ... More
14 Jun 2024
Hotels incorporating wellness amenities experienced a significant boost in Total Revenue per Available Room (TRevPAR) in 2023, according to the latest Wellness Real Estate Report ... More
14 Jun 2024
The Park Playground, has opened its first Immersive VR franchise in Porto, Portugal. The Porto venue is the company’s fifth European location and includes a ... More
13 Jun 2024
Following the release of season three Of Bridgerton, a study reveals its ten most Instagrammable filming locations. The study, conducted by QR code Generator, analysed ... More
1 - 15 of 67,983
The Leisure Media Company Ltd
The Leisure Media Company Ltd