This year’s SIBEC EURO takes place from 26-28 June in Marbella, Spain.

A total of 54 operators from Austria, Belgium, France, Greece, Italy, Germany, Spain, the Netherlands and the UK have already signed up to attend.

SIBEC EURO was launched by McLean events last year to bring together major health and fitness operators and leading suppliers from the European fitness industry and attracted 42 operators – mostly from Germany – and 54 suppliers.

New this year, the event will be opened by keynote speaker, John Trickett MP, who will discuss the role of the Government in the health and fitness industry.

“The format suits everyone,” says Noor Kassam, managing director of McLean Events. Two days of focused 20-minute meetings – all pre-scheduled – it’s simple, effective and to the point and helps operators and suppliers network and build long-lasting relationships.”

SIBEC EURO will be the 10th SIBEC event since it was launched in 1997. Also taking place this year is SIBEC UK, to be held in Monte Carlo from 12-16 November. The event will start with a state of the industry debate, chaired by the FIA’s executive director, Nigel Wallace. The first SIBEC NORTH AMERICA takes place in New Orleans from 12-14 September.