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New details revealed for Sally's Five Nights At Freddy's attraction

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English Heritage
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location: Home-based with countrywide travel, United Kingdom
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Sally Corp has unveiled new details and images for its under-development Five Nights At Freddy’s attraction, with the dark ride specialists promising a “real life version” of the popular horror game.

Designed to be a real-time, multiplayer version of the video game franchise, riders will act a security guards working the night shift inside “Freddy Fazbear’s Pizza”, with their mission to defend themselves from malfunctioning animatronic robots roaming the building.

Riders will only have two ways to defend themselves from their attackers during the dark ride. The first will be use of a flashlight, which when shined on the robots will scare them away. The second be the ability to close doors, preventing them from getting through. Depending on how well the team of riders does, the interactive attraction will have different endings. Sometimes they will survive until morning, while other times they won’t.

Sally first unveiled the unique ride at this year’s IAAPA expo in Orlando, Florida. Speaking at the time, Drew Hunter, vice president of design at Sally, told Attractions Management there had been “a lot of excited interest over the concept,” which mixes gaming, animatronics, large scale video projection, special effects, and immersive sets and scenery.

The game is hugely popular online, with more than 10 million downloads since its release in 2014 and more than 16 billion views on YouTube. The franchise is also one of the top selling entertainment brands in retail and toy distribution and has a novel on the New York Times Best Sellers list.

“We’re working with bigger names than ever – AMC, DC Comics, and now the incredibly popular Five Nights At Freddy’s, said Lauren Wood Weaver, marketing director at Sally.

“Turning brands into blockbuster attractions has been our specialty for many years and we can’t wait to do the same with Five Night’s At Freddy’s – The Ride.”

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Company Details
Sally Corporation
Sally Corporation was founded in 1977 to merge technology and art into memorable entertainment and educational experiences. Since then, the company has designed and fabricated thousands of animatronic characters, productions and museum exhibits, and has played a lead role in the resurgence and development of classic and interactive dark rides for parks and attractions worldwide.
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Sally Corp has unveiled new details and images for its under-development Five Nights At Freddy’s attraction, with the dark ride specialists promising a “real life version” of the popular horror game.
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