Scotland named 2024 Global Wellness Summit host destination

Annual industry event, the Global Wellness Summit (GWS), is headed to the Scottish coastal town of St Andrews in 2024.

The 18th edition of the conference will take place at the iconic Old Course Hotel, Golf Resort & Spa from 4-7 November next year.

The event will be sponsored by spa operator and bathroom fixtures company Kohler.

The brand's wellness division operates the host property as well as four branded US spa destinations; its flagship – the American Club in Kohler, Wisconsin; Lodge Kohler in Green Bay, Wisconsin; Burr Ridge, Illinois; and The Kohler Waters Spa Lincoln Park, Illinois.

GWS chair and CEO Susie Ellis and creative director Nancy Davis announced the news live last week at the 2023 GWS in Miami with their annual flag-raising ceremony, followed by a champagne toast.

Kohler US representatives Ashley Kohler (director of wellness), Nicole Miller (director) and Huston Sprang (senior management business development) joined the team on stage.

“There’s so much more to Kohler than the beautiful kitchens and baths they help create,” said Ellis.

“In addition to owning and operating several luxury hospitality destinations, the company also develops solutions that address pressing environmental issues for both people and planet wellness, including programs that provide clean water and sanitation for underserved communities around the world.

“Kohler’s long-standing commitment to design, water and wellness is very synergistic with the Global Wellness Summit’s roots.”

Next year’s event will mark the first time the GWS will be hosted in the UK. Previous destinations have included Morocco, India, Aspen and Singapore among others.

Registration for the 2024 GWS is now live – click here for more.