Anthony Geisler’s Sequel Brands has launched its fifth franchise: a longevity concept in collaboration with Lifeforce, a premier clinician-led longevity platform, and biohacker, longevity expert and podcaster, Gary Brecka.

With the global longevity economy predicted to reach $8 trillion annually within the next four years, Ultimate Longevity Center aims to make longevity solutions accessible to everyday Americans. 

There will be two core offerings – wellness modalities, such as red light therapy, hyperbaric chambers, cold plunges, and hydrogen baths. As well as longevity programmes involving biomarker analysis, testing, and metabolic profiling, with personalised protocols to help people optimise their health.

"Gary Brecka is one of the most trusted voice in this space," said Geisler. "And with Lifeforce – an organisation that has spent the past five years building one of the most comprehensive data sets on proactive health – we're taking decades of collective expertise – and making it accessible to anyone who not only wants to add more years to their life, but also add more life to their years."

Dugal Bain-Kim, co-founder of Lifeforce, said: "We're thrilled to be partnering with Anthony and the Sequel team to build something that will help millions of people live at their best. This concept is launching at the perfect moment – just as the longevity boom is about to go to a next level."

"Ultimate Longevity Center bridges the gap between evolving science-backed thinking and everyday life," says Brecka. "It's about taking tools and knowledge that those with specialised access have historically had and bringing that access within reach of main street America."

Launched by Geisler last year – with the help of many top-ranking former Xponential Fitness executives – Sequel Brands offers four other franchises: Pilates Addiction,  iFlex Stretch Studios, Body 20 and Beem Light Sauna.

Longevity-medicine platform, Lifeforce, offers at-home biomarker testing, direct access to expert physicians, precision lifestyle coaching and science-backed therapies.