Majorca-based hotel company, Sol Meliá, has signed with Jin Jiang International Hotel Company of China in a move aimed at creating a joint growth strategy in China and Europe.

Both companies are leaders in their respective markets and are of a similar size. The alliance involves hotel development; marketing and sales; reservation systems; and loyalty schemes and will be largely based on reciprocal cultural exchanges including language; management processes and culture; gastronomy; and human resources training and development programmes.

Initially, the partnership will focus on six hotels managed by Jin Jiang in China and six by Sol Meliá in major European capitals. Those in China are the Jin Jiang Tower and Marvel hotels in Shanghai; the Xinai Jin Jiang hotel in Beijing; the Jin Jiang Sanya Royal Garden Resort in Sanya; the Wuhan Jin Jiang International Hotel in Wuhan; and the West Capital International Hotel in Xian. In Europe, the agreement will apply to the Meliá Barcelona and Meliá Madrid in Spain; the Meliá White House in London; the Meliá Berlin; and the Meliá Royal Alma and Tryp François in Paris.

All twelve hotels provide similar levels of service and facilities for guests.